Ontario A&W Restaurants now offering
Budweiser Zero in burger combos, making A&W the largest
quick-service restaurant in Canada
to serve non-alcoholic beers
TORONTO, July 8, 2024 /CNW/ - A&W Canada is
partnering with Canada's largest
brewer, Labatt Breweries of Canada, to pilot serving a non-alcoholic beer
in its Ontario restaurants. This
collaboration makes A&W the largest Canadian quick-service
restaurant that will offer beverages in the non-alcoholic beer
category to its guests, highlighting the growing trend and
popularity of this category and catering to the increasing
demographic of sober-curious consumers.
The pilot will take place at participating A&W restaurants
in Ontario, allowing Ontarians the
opportunity to enjoy the taste of a cold, refreshing beer without
the alcohol with one of their favourite A&W burgers. A&W
will add Labatt's Budweiser Zero to their menus at Ontario locations for a limited time, offering
a zero-alcohol and 50-calorie per can (355mL) version of the
popular classic Budweiser.
This pilot program by Labatt and A&W, both official partners
of the Toronto Blue Jays, will run for a limited time at
participating Ontario restaurants
throughout the baseball season. Guests can order the aptly named
Baseball Buds Combo (Buddy Burger,
fries and Budweiser Zero) for $9.99
plus tax or add a can of Budweiser Zero to any A&W combo for
just $2 more.
"I'm excited to have A&W be part of the response to the
growing interest in non-alcoholic beers," said Amanda Wang, Director of Marketing at A&W.
"You could say we've been pioneers since 1919 with our A&W Root
Beer. Introducing Budweiser Zero is an expansion of meeting our
guests' needs with varied options for refreshing beverages that
perfectly complement our best-tasting burgers."
"Beer and burgers are a summer favourite, so collaborating with
one of Canada's beloved burger
chains to bring the Budweiser brand – via our non-alcoholic product
– to Ontarians in an accessible way is an exciting partnership,"
said Andrew Oosterhuis, Marketing
Vice President, Labatt. "Budweiser Zero availability in A&W
locations throughout Ontario
provides greater beverage choice for consumers in quick-service
restaurants while further strengthening the non-alcoholic category
as it continues to grow."
Head to your nearest A&W location in Ontario to try Budweiser Zero! Don't miss out
on experiencing it in A&W's exclusive $9.99 Baseball Buds Combo—available for a limited
time only at participating A&W locations in Ontario.
About Labatt Breweries of Canada:
Labatt Breweries of Canada is
one of Canada's most established
businesses and its leading beverage company, with over 3,600
employees; an unmatched portfolio of more than 70 quality beers
including Bud Light, Busch, Corona, Michelob Ultra and Modelo
Especial, ready-to-drinks including Cutwater, Mike's Hard and
NÜTRL, and non-alcoholic products including Budweiser Zero and
Corona Sunbrew 0.0%; six key breweries; and four craft breweries
from coast-to-coast. Our employees are the driving force behind our
business – brewing the world's most loved beverages, building
iconic brands and creating meaningful experiences for Canadians.
Through 176 years of brewing excellence, we are always looking to
serve up new ways to meet life's moments, dream big to move our
industry forward and make a meaningful impact in our communities
through a collective purpose of creating A Future with More
Cheers.
About A&W Canada
A&W is proud to be 100% Canadian-owned and operated, and
Canada's original burger chain.
Home of the Burger Family, we are known for delicious classics like
the Teen Burger®, hand-battered onion rings and A&W Root Beer®.
You can enjoy our craveworthy burgers, breakfasts and beverages at
one of our 1,000+ restaurants across the country. For more
information, please visit aw.ca.
SOURCE A&W Food Services of Canada Inc.