With three in four cleaning professionals
believing eco-conscious cleaners are important to use, uncertainty
of cleaning effectiveness is a top reason they're not making the
switch
BRAMPTON, ON, July 8, 2024
/CNW/ - After great success in the US market, CloroxPro™
Canada is launching the CloroxPro™
Clorox™ EcoClean line of naturally derived, plant-based active
ingredient cleaners and disinfectants in Canada. The new line of products, which work
to help keep facilities clean while using plant-based¹ ingredients,
is available in Canada as of
today.
While cleaning professionals are interested in turning to
eco-conscious cleaning and disinfecting products, the 2023 Clean
Index Survey, which was conducted in the
United States and commissioned by CloroxPro, shows that
there are misconceptions preventing them from adopting an
eco-conscious choice. The survey revealed that concerns about
increased cost (78%), uncertainty of cleaning effectiveness (67%),
compromised efficiency of cleaning (58%) and a preference for
traditional solutions (52%) were the top reasons preventing
cleaning professionals from making the switch.
Enter the CloroxPro Clorox EcoClean range of cleaning and
disinfecting products, which offer Canadians an alternative to
traditional cleaners, with a focus on using naturally derived,
plant-based active ingredients like lactic acid that are designed
with the safety of users and the environment in mind, and without
sacrificing efficacy. In fact, the CloroxPro Clorox EcoClean
Disinfecting Cleaner‡ shows similar efficacy to
traditional cleaning solutions, disinfecting in two minutes or
less*, sanitizing in 15 seconds†, and killing 99.9% of
flu viruses and the COVID-19 virus in 30
seconds±.
The myths surrounding eco-conscious cleaners and
disinfectants
Plant-based cleaning and disinfecting options have been up
against misconceptions since they first hit the market. Despite
fears that these products don't work as well as traditional
cleaners, EcoClean defies those misconceptions. CloroxPro Clorox
EcoClean products are designed for use in a wide range of shared
spaces, including schools, gyms, offices, daycares, and other
facilities, and offers the same efficacy as traditional
disinfecting cleaners while also satisfying the needs of cleaning
professionals looking for a more naturally derived, plant-based
product.
"EcoClean allows CloroxPro to continue building upon their
commitment to providing environmental services professionals with
products that align with their desires for a more naturally
derived, plant-based disinfectant or cleaner that still performs up
to the standard they need and expect," said Bilal Demachkie, Business Unit Director,
CloroxPro Canada. "Since EcoClean is made with naturally derived,
plant-based ingredients, we're able to offer a product that was
designed with the safety of users in mind and doesn't have the
harsh smells and traditional cleaners that many cleaning
professionals have had to become accustomed to."
CloroxPro Clorox EcoClean products can help facilities and
organizations meet their own sustainability goals, and since
EcoClean products are available in 25% post-consumer recycled
plastic, they are also helping to contribute to The Clorox
Company's sustainability goals to reduce virgin plastic in its
supply chain by 50% by 2030.
As experts in the cleaning and disinfecting space, CloroxPro
aims to continue providing all Canadians with a wide range of
product options. To learn more about EcoClean and the rest of
the products CloroxPro has to offer,
visit cloroxpro.ca and
follow @CloroxProCanada on LinkedIn.
¹ Clorox EcoClean Disinfecting Cleaner is made with plant-based
lactic acid active ingredients; All-Purpose Cleaner is made with
99% biobased ingredients.
‡ Clorox EcoClean Disinfecting Cleaner, Health Canada
DIN 02542528
*When used as directed, see product label for list of organisms
†Human Coronavirus, Influenza A Virus, Respiratory
Syncytial Virus
± Kills SARS-CoV-2 on hard, nonporous surfaces
About CloroxPro™ Canada, a
division of The Clorox Company of Canada
CloroxPro™ encompasses professional healthcare, cleaning, and
specialty offerings. Their wide range of solutions reflect a
tradition of research and experience in cleaning, sanitizing and
infection prevention for professional environments. Built on a
century-long legacy, CloroxPro™ is dedicated to providing proven
commercial cleaning and disinfecting solutions to help protect
people and their environments. Where clean means everything. For
more information, visit cloroxpro.ca.
About the CloroxPro™ Global 2023 CloroxPro™ Clean Index
Industry Survey
Data for this report was collected in an
April 2023 online survey of 1,000
consumers, a nationally representative U.S. General Population
based on age, gender, region, race/ethnicity and income, and 714
cleaning industry professionals defined as business service
contractors; facility managers in education, office buildings,
medical facilities or gyms; or infection preventionists. Accessed
May 2024:
https://www.cloroxpro.com/wp-content/uploads/2023/11/CloroxPro-FutureOfClean-Brochure-NEW-DIGITAL-FINAL.pdf
CLX-B
SOURCE CloroxPro® Canada