DALLAS, July 8, 2024
/PRNewswire/ -- In a Shiny office building just off the Dallas
North Tollway, nestled among corporate headquarters and upscale
malls of the city's northern suburbs, an unlikely revolution is
taking place. The Worldwide Church of Light, a relatively new
entrant in the field of American spiritual organizations, has
embarked on a cinematic crusade that its founder Milton Arch believes will transform both the
nature of religious outreach and the lives of countless
individuals.
The church's film division, dubbed WCOLfilms.org with a nod to
the alliterative penchant of Hollywood, occupies
a suite on the building's first floor. On a
recent Tuesday morning, the space hummed with the energy of a small
production company: editors hunched over computers, storyboards
adorned walls, and harried production assistants darted about with
stacks of scripts and coffee cups.
At the center of this maelstrom stood Renowned Spiritual leader
Milton Arch, the church's
charismatic founder and self-styled "Chief Visionary Officer."
Arch, a former marketing and branding executive with a penchant for
designer suits and fast European super cars and an
ever-present crystal pendant, exudes the sort of beatific calm one
might expect from a spiritual leader. Yet his piercing green eyes
sparkle with the intensity of a Silicon Valley entrepreneur.
"We're not just making movies," Arch explained, gesturing
expansively. "We're crafting vessels for divine transformation."
This grandiose statement, delivered with the assurance of a TED
Talk presenter, encapsulates the ambitious mission of
WCOLfilms.org
The Worldwide Church of Light, founded by Arch in 2021, adheres
to a philosophy that blends New Age spirituality with pop
psychology and a dash of Manifest prosperity gospel. Its central
tenet—that each individual possesses the power to manifest their
deepest desires through connection with the divine—wouldn't be
out of place at a self-help seminar or on the vision board of an
aspiring influencer.
What sets the church apart, however, is its embrace of cinema as
a medium for spiritual awakening. "Traditional churches are
struggling to connect with people, especially the young," Arch
noted. "But everyone watches movies. We're meeting people where
they are."
WCOLfilms' productions run the gamut from short inspirational
videos to feature-length dramas. Their latest project, a gritty
urban tale titled "The Turn Around," follows a recently
widowed Mother with children as she struggles after the loss of her
cherished love and best friend.. The film, like all of WCOLfilms'
output, is carefully crafted to deliver the church's message of
personal empowerment within a compelling narrative framework.
Critics have been quick to dismiss the church's efforts as a
slick marketing ploy, a way to package old-fashioned proselytizing
for the Netflix generation. "Whether you agree with their theology
or not, the Worldwide Church of Light is tapping into something
profound," "We're recognizing that in our visually saturated
culture, the moving image has become a primary vehicle for
meaningful communication."
As the morning wore on, Arch led a tour through the facility,
pointing out editing bays and a small soundstage. The tour
concluded in a screening room where a group of church members was
viewing rough cuts of upcoming projects. On screen, stories of
addiction, poverty, and loneliness unfolded, each inevitably
building to a moment of spiritual breakthrough.
Watching these earnest productions, one might be tempted to
dismiss WCOLfilms.org as simply a well-funded vanity project. Yet
the passion of those involved, and the potential reach of their
work in an age of streaming media, suggests something more
significant may be at play.
As the lights came up and the viewers filed out, many with tears
in their eyes, Mr. Arch offered a final thought. "We're not just
changing
lives," he said, his crystal pendant
catching the light. "We're changing the very fabric
of reality, Manifesting Hope, one frame at a time."
Whether WCOLfilms.org represents the future of spiritual
outreach or merely a curious footnote in the annals of American
religiosity remains to be seen. But in a world hungry for meaning
and connection, their Celluloid Sermons may yet find an audience
ready to believe in the power of divine cinematography.
Media Contact
Milton Arch
379970@email4pr.com
469-213-2971
https://wcolfims.org
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SOURCE The Worldwide Church of Light