Underdog Fantasy and Jack Settleman’s Snapback Sports Announce Partnership Extension Through 2027
July 08 2024 - 9:00AM
Business Wire
This marks the third renewal between the two
rising companies since establishing ties in 2021
Underdog Fantasy, one the fastest-growing sports gaming and
media companies in the U.S., and custom-built for the American
sports fan, has entered a seven-figure partnership renewal with
emerging sports media company Snapback Sports and its founder Jack
Settleman, also known as Underdog’s “Head of Winning,” through
2027.
The partnership with Snapback Sports derives from Underdog’s
commitment to investing in fellow entrepreneurial businesses and
providing them with opportunities to grow. With this renewed
partnership, Underdog will invest in Snapback Sports’ content,
events, podcast, fans and much more. Jack Settleman and Snapback
Sports also have an equity stake in Underdog.
“We center everything we do at Underdog around an aggressive
entrepreneurial spirit and a deep passion for sports, and sports
fans. Jack Settleman and Snapback Sports bring the same approach,
which is why our partnership has been such a success,” said Jeremy
Levine, Founder and co-CEO of Underdog Fantasy. “We are going to
continue working with Snapback to create amazing content and
experiences for our fans.”
Jack Settleman originally created Snapback Sports on Snapchat
and grew it to become the world’s #1 Sports Snapchat account. From
there, Snapback Sports has expanded its audience across all social
media platforms with roughly three million total fans across
Instagram, TikTok, YouTube and Twitter.
“We’re so excited to ink a long-term deal with Underdog,” said
Jack Settleman, CEO of Snapback Sports and Underdog Fantasy’s Head
of Winning. “The last three years have been amazing growing
alongside them. I’m most excited for what this means for Snapback
and its fans. Underdog has been the home for fantasy sports for our
audience and now we get to dive even deeper into bringing our fans
the most innovative content and gaming opportunities.”
Snapback’s evolution into an emerging media company has seen the
company expand, hiring five employees to the team in the past year.
In the coming months, Snapback Sports plans to expand its team
again to keep up with its increasing success.
Underdog is excited to continue this partnership with Snapback
Sports as the two companies continue investing in and building a
community of engaged fans in both organizations’ content and
programming following the intersection of sports and culture. As
part of the partnership renewal, Snapback Sports has allocated
$100K in promotional credit to give back to Snapback Sports fans
who join Underdog using Snapback’s code.
To learn more about the Underdog Sports partnership with
Snapback Sports, visit underdogfantasy.com/splash/jack.
About Underdog Underdog Fantasy, one of the
fastest-growing sports gaming and media companies in the country,
was founded in 2020 to build games and content specifically and
explicitly for the American sports fan, to increase enjoyment with
sports. Led by a team of industry veterans, Underdog Fantasy
delivers an industry-leading platform that gives sports lovers the
best way to safely and responsibly enjoy fun, approachable contests
and games. With a unique blend of innovative fantasy sports games,
an emerging sports betting platform and a diverse sports media
network that includes the fifth largest daily sports program in the
U.S., Underdog Fantasy appeals to the most experienced fan, as well
as casual fans. Underdog Fantasy provides a wide array of content
from former professional athletes and thought leaders, and a fun
user experience for all fans. For more information, please visit
underdogfantasy.com.
About Snapback Sports Snapback Sports is a sports media
company for the next generation of sports fans. Snapback Sports has
the #1 sports presence on Snapchat, where it was founded. It has
since grown across all social media platforms. Snapback Sports has
a strong presence in sports betting, ticketing and working with
consumer brands. We are passionate about connecting our audience
with unique experiences in and around the world of sports. Whether
it’s making a bet on the game, experiencing a new stadium, or
creating content, we have a pulse to what’s next in sports. For
more information, please visit snapbacksports.com.
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Media: Underdog@dkcnews.com