Integrated campaign by Lifelong Crush for
Kelseys Original Roadhouse embodies a Roadtrip vibe - even in the
restaurant itself.
VAUGHAN,
ON, July 8, 2024 /CNW/ - As we hit mid
summer, Kelseys Original Roadhouse is encouraging Canadians to
make the most of road trip season in their new "That Kelseys
Roadtrip Feeling" integrated campaign.
Launching with television and high-impact OOH this week, the new
campaign developed by Lifelong Crush aims to connect the
exhilarating feeling you get on a roadtrip with good friends, crisp
drinks, savory food, fond memories - and the wind in your hair.
"At Kelseys, we aim to give guests a feeling that the Roadhouse
is a welcoming place for everyone, where you can come in and enjoy
the ride," says Shannon Lawler,
Chief Operating Officer for Kelseys Original Roadhouse.
"We wanted to lean into that relaxed roadtrip feeling and apply
it to the everyday" adds Dina Ricco, Sr. Brand
Manager.
The spot includes key elements including the voice of TSN's
Rod Smith, the longstanding voice of
the brand, and the classic retro-funk song, "Real Good Feeling" by
Bobby Byrd as the soundtrack for the
summer, reflecting the nostalgic roots and relaxed vibe of Kelseys
Original Roadhouse.
"Enjoying that sense of everyday adventure is important for
people, and we wanted to capture how this spirit thrives at
Kelseys" said Christina Yu,
Partner, and Chief Creative Officer at Lifelong Crush.
Further campaign support will be rolling out in other media,
including fun out-of-home activations on classic road-tripping
routes that mirror the video concept showcasing the wind-blown-hair
and campaign tagline "that Kelseys Roadtrip Feeling".
By leveraging their in-house editorial expertise and strong
collaborations with trusted production partners, Merchant, and
Divisn Post, Lifelong Crush was able to shoot multiple spots in a
single day, effectively bundling budgets and resources to provide
exceptional value.
About Kelsey's Original Roadhouse
Kelseys is Canada's Original Roadhouse, since 1978. With over 65
locations across Canada primarily in Ontario, as well as Moncton, New Brunswick, and St. Johns, Newfoundland. Inspired by the
uninhibited spirit of road-tripping and the classic roadhouse, the
rules are different at Kelseys. It's where you go to eat how you
want to eat, drink what you want to drink and be who you want to
be. It's where you fuel your adventurous spirit that craves
something a little different - a little more original. Kelseys
Original Roadhouse. Original is our Middle name. For more
information about the Kelseys Original Roadhouse brand story, and
our local restaurants and initiatives, visit us
at www.kelseys.ca.
About Recipe
Founded in 1883, RECIPE Unlimited Corporation is Canada's
largest full-service restaurant company. The Company franchises
and/or operates some of the most recognized brands in the country
including Swiss Chalet, Harvey's, St-Hubert, The Keg, Montana's, Kelseys, East Side Mario's, New
York Fries, Bier Markt, The Landing Group of Restaurants, Original
Joe's, State & Main, Elephant & Castle, The Burger's
Priest, The Pickle Barrel, Marigolds & Onions, Blanco Cantina, Añejo, and Fresh Kitchen + Juice
Bar.
RECIPE's iconic brands have established the organization as a
nationally recognized franchisor of choice. More information about
the Company is available at www.recipeunlimited.com.
About Lifelong Crush:
Lifelong Crush is a multidisciplinary creative agency focused on
heightening brand relevancy, impact and effectiveness through
diverse work that harnesses a cultural beat. With a passion for
results, we elevate the relationship consumers hold with brands to
drive long term performance trough unconstrained ideas that create
lasting impressions for brands. We're creating consumer crushes for
all kinds of clients including Asahi
Canada, Dairy Farmers of Ontario, Everest Funeral Concierge, Fever-Tree
Canada, Kelseys Original Roadhouse, Kicking Horse Coffee, Plan
International Canada and Scarborough Health Network Foundation.
SOURCE Kelseys Original Roadhouse