The Brands Partner on Quintessentially
Californian Lifestyle Capsule
IRVINE,
Calif., July 8, 2024 /PRNewswire/ -- Birdwell, the
American beach brand known for handmade, premium boardshorts that
stand the test of time, is proudly partnering with Pendleton Woolen
Mills, another heritage brand, on a collaborative summer capsule,
available now. The limited-edition collection features thoughtful
designs for men and women produced with veneration for timeless
California surf style.
Each item features Pendleton's distinct "Rancho Arroyo" diamond
motif, which represents Southern
California's Lopez Lake,
located amongst the sage scrub and oak woodland of the Los Padres
National Forest.
"Reverence for the authentic reproduction of heritage patterns
on new modern silhouettes is the foundation for this collection,"
said Eric Crane, CEO of Birdwell.
"The opportunity to join two classic American brands, and celebrate
timeless design and our shared history in West Coast culture was
too good to pass up. Birdwell and Pendleton is a match made of
shared values of quality, authenticity, and dedication to true
craftsmanship."
The collection includes the following key swim, clothing, and
accessory styles:
Birdie Boardshorts in "PWM Turquoise:" The classic
Birdie is a mid-length, 4-way stretch boardshort that allows for
mobility and flex without sacrificing durability. Crafted in the
Pendleton Woolen Mills turquoise colorway with its Rancho Arroyo
pattern, using Birdwell's standard post-consumer recycled material.
This boardshort is offered in separate cuts for men and women, yet
built with comfort, function, and sustainability in mind for
everyone.
Wright Short in "PWM Turquoise:" The Wright is
Birdwell's active leisure short, designed for surfing, swimming,
running, Netflix binging, sleeping, and all activities in between.
Crafted in the Pendleton turquoise colorway with a pattern of the
Rancho Arroyo motif, the style is created using Birdwell's standard
post-consumer recycled material.
Terry Poncho in "PWM
Brown:" This wearable hooded towel poncho in Pendleton Woolen Mills Brown and the Rancho
Arroyo print, is meant to be worn after a surf, or a dip in the
pool, hot tub or lake. Thick, ultra-plush cotton jacquard is
sheared to velvety softness outside, with absorbent loops
inside.
Diamond T-shirt: A 100% cotton heavyweight t-shirt
featuring the Rancho Arroyo graphic.
Diamond Snapback in "PWM Brown:" A
one-size-fits-all, 5-panel cotton twill snapback hat with an
embroidered Rancho Arroyo diamond.
"We are thrilled to be launching this collaboration with
Birdwell, a brand that shares our values of creating products with
enduring quality and timeless style," said Peter Bishop, Executive Vice President of
Merchandising and Design at Pendleton Woolen Mills. "When designing
this collection, the Birdwell and Pendleton teams aligned on the
patterns and colors as a nod to our shared vision of California surf culture."
The Birdwell x Pendleton Woolen
Mills' collection retails between $50 and $99.50. The
line is available on the Birdwell and Pendleton websites, as well
as brick-and-mortar Pendleton retail locations.
For more information and to shop the collection, please visit
www.birdwell.com or www.pendleton-usa.com and follow
@birdwellbeachbritches and @pendletonwm on Instagram for
updates.
ABOUT BIRDWELL:
Since 1961, Birdwell has hand-made boardshorts of enduring
quality and timeless style out of the sunny beach towns of
Orange County, California. A
pillar brand in authentic American beach culture, Birdwell sets the
bar in its craftsmanship of dynamic boardshorts for surfers and
other ocean lovers. More than sixty years on, the company sells a
variety of elevated lifestyle goods for men and women, including
its cult-followed shorts and other coastal apparel, as well as
essential beach accessories. For more information and to view
current collections, visit www.birdwell.com.
ABOUT PENDLETON WOOLEN MILLS:
Pendleton Woolen Mills is a heritage, lifestyle brand and the
leader in wool blankets, apparel and accessories, tracing its
weaving roots in Oregon to 1863.
Headquartered in Portland, Oregon,
Pendleton weaves its iconic designs in two of America's remaining
woolen mills located in Pendleton,
Oregon and Washougal,
Washington. With six generations of family ownership,
Pendleton is focused on their "Warranted to Be a Pendleton" legacy,
creating quality lifestyle products with timeless classic styling.
Pendleton products are available at Pendleton stores across the US,
select retailers worldwide, and on pendleton-usa.com.
Press Contact:
Shout Public Relations
Erika Klein / Francesca Ressa
erika@shoutpr.com / francesca@shoutpr.com
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SOURCE Birdwell