WASHINGTON, July 8, 2024
/PRNewswire/ -- Government Marketing University – an
innovative learning platform that applies a collaborative,
community-based approach toward knowledge sharing and skills
development for the public sector market – announced today
Ann Handley, thought leader,
marketer and Wall Street Journal best-selling author, to deliver
keynote during the 8th annual GAIN conference, taking place on
October 17, 2024 at the Ritz-Carlton,
Tysons Corner.
Government Marketing University's 2024 GAIN (Grow, Accelerate,
Innovate, Network) conference has become a go-to place for hundreds
of B2G marketers to gather and share modern marketing strategies,
tools and tactics to unlock business growth. This year, the
conference invites attendees and speakers to explore the theme,
"The B2G Marketer as a Growth Architect: The Role of Marketing in
Driving Pipeline," with industry pioneers like Handley delivering
insight into how B2G marketers can use modern content marketing and
storytelling to achieve business objectives.
Consistently named one of the most influential marketers on
social media and the Chief Content Officer of MarketingProfs, a
marketing education and training organization that hosts the
globally recognized B2B Marketing Forum, Handley is a foremost
thought leader in the field and Wall Street Journal best-selling
author of Everybody Writes: Your Go-To Guide to Creating
Ridiculously Good Content and Content Rules: How to Create
Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That
Engage Customers and Ignite your Business.
"We are so excited to have Ann join us as this year's
GAIN conference keynote speaker. Her extensive knowledge of
building campaigns that drive pipeline is sure to resonate with
government marketing pros at every career level, inspire new
communications strategies, and boost the impact of their B2G
campaigns." says George Jackson,
GovExec's Vice President of Events.
In addition to Handley's keynote, GAIN will feature several
sessions covering best practices for harnessing analytical
insights, understanding the B2G buyer's journey, advancing your
marketing career, and more.
Now through July 12th, you
can register at a $100
discount when you use coupon code EARLYBIRD. To
learn more about this discount and others available as well as more
about the conference, visit the GAIN website. For sponsorship
opportunities, reach out to solutions@govexec.com.
About Government Marketing University:
Government Marketing University, part of GovExec's
portfolio, is an innovative learning platform that applies a
collaborative, community-based approach toward knowledge sharing
and skills development in the field of public sector marketing.
Experts from all corners of the U.S. public sector marketplace —
marketers, thought leaders, government, media, and sales — are
contributing their knowledge to this unique, content-rich platform.
Government Marketing University offers training, research,
certifications, mentoring, and community resources all in one
place.
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content:https://www.prnewswire.com/news-releases/government-marketing-university-announces-digital-marketing-pioneer-ann-handley-as-keynote-speaker-ahead-of-2024-annual-gain-conference-302190870.html
SOURCE GovExec