Student-designed uniforms focus on
performance, brand heritage, and increased comfort for
women Orkin Pros
ATLANTA, July 8, 2024
/PRNewswire/ -- Orkin and SCADpro today announced their recent
partnership resulting in the rollout of new Orkin uniforms for more
than 10,000 employees.
The Orkin Marketing team approached the Savannah College of Art and Design (SCAD) to engage
SCADpro, the university's collaborative innovation studio that
generates business solutions for the world's most influential
brands, with a design challenge to reimagine the company's
uniforms. The SCADpro team consisted of 16 talented students and
two faculty leads representing top-ranked SCAD degree programs,
including fashion, fashion marketing and management, graphic
design, art history, animation, illustration, film and television,
luxury and brand management, and more. The students worked in two
groups, a graphics team and fashion team, to effectively meet the
needs of the design brief.
The updated uniforms are anchored in white, red, and black with
classic khaki — a return to a classic color palette inspired by
Orkin's brand identity and heritage. The uniforms have changed in
fit, form, and functionality, but have maintained a professional
look as part of Orkin's core values. The execution of these design
efforts was informed by the team's in-depth understanding of the
need to improve utility and fabric choices to make Orkin Pros,
specifically women, more comfortable and productive on the job.
"The opportunity to work with Orkin allowed SCAD students to see
their thoughtful work launch into the world and positively impact
both the consumer and employee experience," said Paul Stonick, vice-president of SCADpro. "By
implementing strategies in areas including textile sourcing,
corporate social responsibility, and integrated marketing, students
successfully delivered the Orkin uniform to look professional and
represent Orkin's tradition and storied background."
"We are proud to have partnered with SCADpro to reimagine the
iconic Orkin uniform that is professional, practical, and cost
effective," said Pat Chrzanowski,
President Orkin USA. "Our new
Orkin Pro uniforms are just that — a modern take on the iconic
Orkin residential and commercial uniforms, while retaining our
brand's values and strong visual identity."
New Uniform Design
The new uniform design was focused
on updating the traditional Orkin uniform by elevating and
modernizing the design. This shirt design, although simple in
concept, is an updated design to the current Orkin uniform. The
shirt is more comfortable and functional while maintaining the
traditional and recognizable elements of the current design.
Uniform Shirt
- The new shirt features a poly spandex blend material that is
breathable and stretches for comfort while working.
- The residential shirt's red epaulets have been updated to red
shoulder stripes for a more modern look.
- The shirt design also includes one pocket with a pen holder,
which offers more utility.
- The new design also features darting on the women's shirts to
improve fit.
Uniform Pants
- Orkin's uniform pants were updated with performance fabric that
offers wrinkle resistance and a four-way stretch for comfort and
mobility. The new pants also provide breathability in summer
months.
- The design features a device pocket on one side and cargo
pocket on the other, on both men's and women's pants. The pants
pockets were also moved to the front for a more modern look.
- On the women's pants, elastic has been added in the back waist
to improve fit, while maintaining a flat front look.
- The new design also features a belt made of nylon woven with a
locking slide for improved fit, a more modern look, and increased
durability.
From the beginning, the goal for the new Orkin uniform was to
stay true to the heritage of the Orkin brand, —– from top to
bottom, while making it more comfortable and better meeting the
needs of every Orkin Pro. The new uniform design has minor
silhouette changes; but is elevated with more sophisticated and
versatile textile choices and thoughtful utility details.
About Orkin, LLC
Founded in 1901, Atlanta-based Orkin aspires to be the world's
best service company. As an industry leader in essential pest
control services, Orkin offers protection against termite damage,
rodents, and insects, providing a safe place for people to live,
work, and play. Orkin has more than 360 owned-and-operated branch
offices and more than 45 franchise locations in the U.S. and
international franchises and subsidiaries in Canada, Europe, Central
America, South America, the
Caribbean, the Middle East, Asia, the Mediterranean, Africa, and Mexico. Through its values of safety,
integrity, innovation, professionalism, and empathy, Orkin is
committed to protecting public health by helping prevent and
control pests as well as educating consumers on the potential
health risks posed by these pests. As such, since 2020, Orkin has
partnered with the American Red Cross to inform the public about
the health threats of mosquitoes while boosting our country's blood
supply through monetary contributions and blood donations. Orkin is
committed to hiring the world's best to deliver the peace of mind
only a service-minded Orkin Pro can provide. Learn more about
careers at Orkin [link: careers.orkin.com/orkin]. Visit
Orkin.com for additional information. Orkin is a wholly owned
subsidiary of Rollins Inc. (NYSE: ROL). Follow us on Facebook,
Instagram, TikTok, and LinkedIn.
About SCADpro
SCADpro is the Savannah College of Art and Design's collaborative
innovation studio that generates business solutions for the world's
most influential brands. SCADpro is recognized as the preeminent
university partner in higher education and among design agencies
worldwide. Unlike other agencies and university programs, SCADpro
invites clients to engage in every step of the ideation and
creative process and to work directly with student designers,
professors, and alumni focused on clients' desired outcomes. For
more information on SCADpro, visit scad.edu/scadpro.
SCAD: The University for Creative Careers
SCAD is a
private, nonprofit, accredited university, offering 100 graduate
and undergraduate degree programs across locations in Atlanta and Savannah, Georgia; Lacoste, France; and online via SCADnow. SCAD enrolls
more than 17,500 undergraduate and graduate students from more than
120 countries. The future-minded SCAD curriculum engages
professional-level technology and myriad advanced learning
resources, affording students opportunities for internships,
professional certifications, and real-world assignments with
corporate partners through SCADpro, the university's renowned
research lab and prototype generator. SCAD has earned top rankings
for degree programs in interior design, architecture, film,
fashion, digital media, and more. Career success is woven into
every fiber of the university, resulting in a superior alumni
employment rate. A 2023 study found that 99% of SCAD graduates were
employed, pursuing further education, or both within 10 months of
graduation. SCAD provides students and alumni with ongoing career
support through personal coaching, alumni programs, a professional
presentation studio, and more. Visit scad.edu.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/orkin-unveils-new-uniforms-through-partnership-with-savannah-college-of-art-and-design-302191001.html
SOURCE Orkin, LLC