NEW YORK ,
July 8,
2024 /PRNewswire/ -- Nielsen, the global leader in
audience measurement, data and analytics, announced today that
Jared Grusd has been named Chief
Executive Officer (CEO) of Gracenote, effective July 8, 2024.
Jared will lead Gracenote in continuing its accelerated growth
and driving product development as Nielsen continues to advance its
Convergent TV strategy. As part of this transition, Sujit Dasmunshi
will assume the role of Chief Operating Officer for Gracenote and
will continue to play a critical role in growing the business.
"I'm honored to join Nielsen and build on the tremendous
innovation and growth that Gracenote has achieved under Sujit's
strong vision and strategy," said Jared
Grusd, CEO of Gracenote. "This is an exciting time as our
industry embraces advanced technologies and we look for new ways of
working with clients and increasing the value we bring to market.
I'm excited to help define the next chapter of Gracenote."
Jared is a highly accomplished transformative business leader.
Most recently, he served as the co-founder of Ethiqly AI, a
venture-backed educational technology company that leverages AI to
elevate human expression and empowerment. He previously served as
Chief Strategy Officer at Snapchat, Chime, and AOL, as well as
Chief Legal Officer at Spotify and Chief Executive Officer at
HuffPost. In addition, Jared also held senior executive roles at
Google, among others.
"Gracenote is a critical part of Nielsen and our strategy as we
look to grow in streaming and lead the advancement of Convergent TV
in the media measurement industry," said Karthik Rao, CEO of Nielsen. "Jared's background
and passion for transforming businesses to improve society is
aligned with our future and I'm grateful for his partnership as we
transform our industry together."
About Nielsen
Nielsen is a global leader in audience measurement, data and
analytics. Through our understanding of people and their behaviors
across all channels and platforms, we empower our clients with
independent and actionable intelligence so they can connect and
engage with their global audiences—now and into the future. Learn
more at www.nielsen.com and connect with us on social media (X,
LinkedIn, Facebook and Instagram).
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SOURCE Nielsen