NEW
YORK, July 8, 2024 /PRNewswire/ -- The
global frozen waffles market size is estimated to grow by
USD 285.3 million from 2024-2028,
according to Technavio. The market is estimated to grow at a CAGR
of 4.95% during the forecast period. Expansion in
retail landscape is driving market growth, with a trend
towards shift toward organic products. However, threat
from substitute products poses a challenge. Key market
players include Amazon.com Inc., AVIETA SA, B Boys LLC, Conagra
Brands Inc., Deligout sprl, DELY Wafels sprl, Dr. Schar AG Spa,
Garden Lites, General Mills Inc.,
Julians Recipe LLC, Kellogg Co., Make Each Day Delicious LLC,
Natures Path Foods, Planetary Foods Pvt. Ltd., Sovos Brands Inc.,
The Hain Celestial Group Inc., U.S. Waffle Company Inc., and Vans
International Foods Inc..
Get a detailed analysis on regions, market
segments, customer landscape, and companies- View the
snapshot of this report
Frozen Waffles
Market Scope
|
Report
Coverage
|
Details
|
Base year
|
2023
|
Historic
period
|
2018 - 2022
|
Forecast
period
|
2024-2028
|
Growth momentum &
CAGR
|
Accelerate at a CAGR of
4.95%
|
Market growth
2024-2028
|
USD 285.3
million
|
Market
structure
|
Fragmented
|
YoY growth 2022-2023
(%)
|
4.23
|
Regional
analysis
|
North America, Europe,
APAC, South America, and Middle East and Africa
|
Performing market
contribution
|
North America at
37%
|
Key
countries
|
US, UK, China, Germany,
and Japan
|
Key companies
profiled
|
Amazon.com Inc., AVIETA
SA, B Boys LLC, Conagra Brands Inc., Deligout sprl, DELY Wafels
sprl, Dr. Schar AG Spa, Garden Lites, General Mills Inc., Julians
Recipe LLC, Kellogg Co., Make Each Day Delicious LLC, Natures Path
Foods, Planetary Foods Pvt. Ltd., Sovos Brands Inc., The Hain
Celestial Group Inc., U.S. Waffle Company Inc., and Vans
International Foods Inc.
|
Market Driver
The global frozen waffles market is experiencing growth due to
consumers' shifting preferences towards natural and organic
breakfast options. Health-conscious consumers are increasingly
purchasing breakfast products that are free from chemical
pesticides and fertilizers. To cater to this demand, manufacturers
are launching new varieties of natural and organic frozen waffles.
For instance, Nature Path Foods and Hain Celestial offer organic
frozen waffles under their respective brands. The use of
organically produced raw materials in manufacturing organic frozen
waffles is a key factor driving market growth. Consumer awareness
about the health benefits of organic products is also significant,
and this trend is expected to continue during the forecast
period.
The Frozen Waffles market is witnessing significant growth,
particularly in the segment of frozen breakfast products. Two
person households prefer convenience and affordability, making
frozen waffles a popular choice. Frozen food items, including
waffles, pancakes, and breakfast cereals, are increasingly sought
after for their availability and long shelf life. Conventional
frozen waffles continue to dominate the market, but unique,
nutritious options like oatmeal waffles are gaining popularity due
to health concerns. Manufacturers focus on taste, quality control,
and nutritional value to meet consumer demands. Ingredients like
flour, milk, eggs, butter, and sugar are used in making batter.
Frozen waffles can be easily prepared using a waffle iron and a
freezer. Convenience stores and online retailers are major
distribution channels. However, concerns over calories, sugars,
trans fats, and their impact on heart disease persist. Unflavored
frozen waffles cater to those seeking lower calorie alternatives.
Supermarkets and hypermarkets remain key sales outlets.
Discover 360° analysis of this market. For
complete information, schedule your consultation - Book
Here!
Market Challenges
- The frozen waffles market faces significant competition from
various substitute breakfast products. Food manufacturers offer
alternatives such as eggs, fruits, cereal bars, toasts, yogurt, and
other items, which provide similar nutritional value and indulgence
or health benefits. Consumers often choose yogurt for its health
benefits, with options including frozen fruit yogurt, regular
yogurt, Greek yogurt, and yogurt drinks. The accessibility and
affordability of these alternatives pose a threat to the global
frozen waffles market. Additionally, the rise of local food stalls,
ready-to-eat breakfast outlets, and on-the-go food products like
cereal and snack bars further impedes the market's growth.
Consumers' increasing preference for convenient, healthy breakfast
options contributes to the shift away from frozen waffles.
- The Frozen Waffles market faces several challenges in today's
food industry. Maintaining the quality of the product in the
freezer is crucial to ensure consumers get a delicious taste.
Nutritious options, such as oatmeal waffles, are in demand due to
health concerns. However, keeping up with consumers' preferences
for unique flavors adds complexity. Waffle manufacturers must
consider the nutritional value, limiting sugar, calories, and trans
fats to avoid contributing to heart disease. Supermarkets and
hypermarkets stock frozen food items, including unflavored and
flavored frozen waffles. Online stores offer convenience for hectic
work schedules and lifestyle changes, especially for women and the
middle class population in single person households. Ensuring
availability and convenient microwavable options cater to
consumers' lifestyle needs. Balancing taste, nutrition, and
affordability is key to market success.
For more insights on driver and
challenges - Request a sample report!
Segment Overview
This frozen waffles market report extensively covers market
segmentation by
- Product
- 1.1 Traditional
- 1.2 Health and wellness
- Geography
- 2.1 North America
- 2.2 Europe
- 2.3 APAC
- 2.4 South America
- 2.5 Middle East and
Africa
1.1 Traditional- The Frozen Waffles Market has
experienced consistent growth due to increasing consumer preference
for convenient and tasty breakfast options. Major players in this
market include Kellogg's, Eggo, and Toaster Strudel. These
companies offer a wide range of flavors and varieties to cater to
diverse consumer tastes. Frozen waffles are easy to prepare and
store, making them a popular choice among busy consumers. The
market is expected to continue growing, driven by rising disposable
income and changing consumer lifestyles.
For more information on market segmentation with
geographical analysis including forecast (2024-2028) and historic
data (2017-2021) - Download a Sample Report
Research Analysis
Frozen waffles have become a popular convenience food product
for consumers looking for quick and easy breakfast solutions. With
hectic work schedules and lifestyle changes, the demand for
microwavable food products has surged. Frozen waffles cater to this
trend, offering a variety of flavored options that can be prepared
in minutes. The women's population and middle class, as well as
single and two-person households, are the primary consumers of
frozen waffles. These products are made from basic ingredients like
flour, milk, eggs, and butter, which are mixed and cooked in a
waffle iron before being flash-frozen and packaged for sale.
Quality control is crucial in ensuring the taste and texture of the
waffles remain consistent. Frozen waffles provide a delicious and
convenient option for those who want to enjoy a tasty breakfast
without the time and effort required for traditional waffle
preparation.
Market Research Overview
Frozen waffles have become a popular convenience food product
for consumers looking for quick and easy breakfast options. With
hectic work schedules and lifestyle changes, the demand for
microwavable food products, including flavored frozen waffles, has
surged. Waffle manufacturers cater to this trend by producing a
wide range of frozen breakfast products, including conventional
waffles, that can be easily heated in a microwave or toaster. The
market for frozen waffles is diverse, catering to various
demographics such as the women's population, middle class
population, single person households, and two person households.
Frozen food products, including frozen breakfast products like
pancakes, waffles, and breakfast cereals, are readily available at
convenience stores, online retailers, and supermarkets and
hypermarkets. The production of frozen waffles involves using basic
ingredients like batter made from flour, milk, eggs, and butter,
which are then poured into a waffle iron and frozen. Quality
control is crucial to ensure the taste, nutritional value, and
availability of these frozen food items. Consumers are increasingly
seeking nutritious options, leading to the production of low-sugar,
low-calorie, and trans-fat-free frozen waffles. However, health
concerns such as sugar content, calories, and nutritional value
remain key considerations for consumers. Unique product offerings,
such as unflavored frozen waffles, also cater to specific consumer
preferences. Overall, the frozen waffles market continues to grow,
offering consumers a convenient and tasty breakfast option.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Product
-
- Traditional
- Health And Wellness
- Geography
-
- North America
- Europe
- APAC
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
View original content to download
multimedia:https://www.prnewswire.com/news-releases/frozen-waffles-market-size-is-set-to-grow-by-usd-285-3-million-from-2024-2028--expansion-in-retail-landscape-boost-the-market-technavio-302189607.html
SOURCE Technavio