The amplified partnership ensures the data quality of a
company's email database, enabling increased customer engagement
and improved brand reputation.
BOSTON, July 9, 2024
/PRNewswire-PRWeb/ -- Validity, the leading provider of data
quality and email marketing success solutions, has announced an
expanded partnership with Iterable, the AI-powered customer
communication platform. The partnership enables businesses to
instantly verify their email contact information, which in turn
optimizes sales and marketing campaign results and drives ROI.
More than ever before, companies are competing for consumer
attention. Validity's State of Email in 2024 report revealed that
current global email volume is around 360 billion emails per
day—and this number is increasing by around 15 percent each
year.
Achieving meaningful engagement in the midst of that competition
is the challenge. This in mind, one of the critical competencies
that every marketing team needs is a good email deliverability
protocol.
For teams looking to get started, there is no easier first step
than putting a contact verification service like BriteVerify into
their workflow, ensuring revenue-generating teams are emailing
active, valid contacts.
When a campaign is sent to an invalid or out-of-date email
address, mailbox providers view it as spam-like behavior, which can
damage a marketer's sender reputation, making it less likely their
subsequent campaigns will get placement in the inbox. Not to
mention, it's a costly mistake—both in terms of revenue lost,
bloated ESP costs, and time wasted—at a juncture when most
businesses can't afford to waste any part of their budget.
With access to BriteVerify, Iterable's customers can now
maintain contact data quality by verifying email addresses in
real-time, at the point of capture. The solution provides secure,
scalable validation so marketing and sales leaders can build and
maintain an actionable database, reach more people, and communicate
more effectively. For existing subscriber databases, it can perform
bulk validation of a company's stored data to identify email
addresses that have changed, become disabled, or no longer exist so
they can be removed from campaigns. This automated approach saves
businesses countless hours of manual labor and eliminates the risk
of human error.
"We're thrilled to see this integration between two of our most
important marketing vendors. Having BriteVerify baked directly into
the Iterable platform will help us save time while practicing great
list hygiene. We're excited about the ability to sustain healthy
bounce rates and bolster our deliverability—all within the sending
platform our team knows and trusts," said Sarah Taylor, Digital Marketing Manager at the
CV-Library Group.
"The opportunity to work directly with Iterable is an honor for
all of us at Validity," said Jeff
Lundal, CRO at Validity. "Our team's industry-leading
solutions solve major issues for revenue-generating teams—and they
are crucial tools for businesses to remain competitive in today's
market. We're excited to share our capabilities with Iterable, as
together we are empowering marketing and sales leaders globally to
reach customers in a more impactful way."
"In today's digital landscape, consumers are inundated with
noise in their inboxes. It's crucial for brands and businesses to
cut through the clutter by delivering meaningful, personalized, and
dynamic cross-channel experiences to their customers," said
Heather Blank, Senior Vice President
of GTM and Partnerships at Iterable. "Our expanded partnership with
Validity empowers marketers to create seamless email experiences
that reach the right people with the right message at the right
time, ultimately enhancing customer engagement and loyalty."
ABOUT
VALIDITY
For over 20 years, tens of thousands of organizations throughout
the world have relied on Validity solutions to target, contact,
engage, and keep customers – using trustworthy data as a key
advantage. The Validity flagship products – DemandTools,
BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all
highly rated solutions for CRM data management, email address
verification, inbox deliverability and avoiding the spam folder,
and grid CRM applications. These solutions deliver smarter
campaigns, more qualified leads, more productive sales, and
ultimately faster growth. For more information, visit Validity.com
and connect with us on LinkedIn, Instagram, and X (formerly known
as Twitter).
ABOUT ITERABLE
Iterable is the AI-powered customer communication platform that
helps organizations like Redfin, Priceline, Calm, and Box to
activate customers with joyful interactions at scale. With
Iterable, organizations drive high growth with individualized,
harmonized and dynamic communications that engage customers
throughout the entire lifecycle at the right time. Learn more about
Iterable at http://www.iterable.com.
Media Contact
Jessica
Delahunt, Validity, (800) 961-8205,
Jessica.Delahunt@validity.com, https://www.validity.com/
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SOURCE Validity