AI-Driven Platform to Boost Blood Donation
Appointments
CHARLOTTE, N.C.,
July 9,
2024 /PRNewswire/ -- Delcon, an Italian company
specializing in medical devices and software for the transfusion
sector, today announced the launch of OpenChair, a software
solution that leverages AI to increase blood donation appointments.
The platform sends messages direct to blood donors to encourage
appointment bookings. Delcon launched OpenChair at the annual
ADRP conference in St. Louis,
Missouri.
Developed in collaboration with the international venture studio
Co-Created, OpenChair addresses one of the most common challenges
in blood donation. Recruiting new donors is slow and costly, making
the continuous contribution of frequent donors essential for
maintaining sufficient blood reserves year-round. OpenChair aims to
engage this group by automatically creating personalized messages
designed to capture their interest and encourage them to book
another donation appointment.
Several tests with US partners, including Blood Assurance, Gulf
Coast Regional Blood Center, Impact Life, and Central California
Blood Center, have yielded remarkable results. Communications sent
by the Gulf Coast Regional Blood Center in Texas using OpenChair saw a 24% increase in
appointments among inactive donors and a 35% increase in donations
from frequent donors compared to traditional methods used during
the same period. This could potentially result in tens of thousands
of additional donations annually for each center.
Theresa Pina, VP of Operations
at Gulf Coast Regional Blood Center, commented: "We
partnered with OpenChair to pilot a personalized approach to donor
communications, including location-based targeting in campaign
strategies. The pilot results show we could change how we engage
donors to ensure a steady blood supply and make our donor
communications more quality than quantity."
The software works by analyzing donor characteristics, grouping
them based on demographic, health, and various other data related
to their donation experiences. The system generates personalized
messages, refining and adjusting the content based on recipients'
responses and interactions. This allows the system to address
hyper-specific needs identified from initial or ongoing data, such
as availability and responsiveness to different communication
styles. This capability enables blood centers to build a rich,
detailed database of their donors over time, facilitating better
understanding of their needs and a more effective
communication.
"Our platform can truly make a difference in donation volumes,"
says Barbara Sala, CEO of
Delcon. "With OpenChair, we add a crucial component to our
services supporting blood centers, all aimed at streamlining
processes through technological innovation and digitalization. Our
ecosystem of products addresses various steps across the blood
center value chain: it starts with donor recruitment and engagement
facilitated by OpenChair, followed by blood collection with our
advanced Milano blood collection
mixer, and blood components manufacturing with the state-of-the-art
Giotto Monza device. All these solutions are unified under a single
platform, enabling efficient data collection and integration
throughout the entire process."
Delcon, which currently employs more than 60 people, closed 2023
with a double digit increase on the previous year. Thanks to its
data-driven approach, Delcon's footprint in the American market is
increasing, positioning the company as one of the emerging leading
suppliers for blood centers in the US. The Milano smart scale, a co-designed project with
the New York Blood Center, was developed to facilitate field
operators' work based on their needs. It is now the company's
flagship device. The device won the Compasso d'Oro award in
Italy for its design in 2021. Over
the past three years, the US market has emerged as a significant
contributor to the company's global revenue stream, accounting for
an average of 25% of the blood bank total business.
For media inquiries please contact:
Roberto Rafaschieri
+39 3348575319
380063@email4pr.com
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SOURCE Delcon