Swap Debuts First Global Campaign Calling Out Inefficiencies in Ecommerce Operations
July 09 2024 - 9:00AM
Business Wire
Through a New Commercial and Rebrand, Swap is
Solidifying Itself as an E-Commerce Brand’s Secret Weapon for all
Things Logistics
Swap, the e-commerce operating system (OS) that manages all
operations for direct-to-consumer brands, today debuted its
first-ever brand campaign and TV commercial titled Swap House,
which underscores the brand’s ability to keep retail logistics
under one roof. The commercial is now airing on CTV across Amazon
Prime, Hulu, and DirectTV, along with social platforms LinkedIn,
YouTube, and Meta.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240709120871/en/
The campaign expands on Swap’s witty and illustrative universe,
creating a vivid metaphor for the company’s tech consolidation.
With whimsical animal illustrations and a playful animation style,
the spot humorously pokes fun at competitors in the e-commerce
logistics space. Swap partnered with Manu Correa Soto, formerly of
Buck, who infused his distinctive animation direction into this
imaginative world. The result is a dynamic and vibrant piece that
injects life into the often monotonous SaaS sector, where branding
frequently takes a backseat. The sound design, crafted by Facundo
Capece, further enhances this lively and engaging narrative.
“This commercial gets to the root of the problem facing
e-commerce brands today. When I see people on LinkedIn talking
about ‘an idea tech stack’ the list is longer than a CVS receipt,”
said Juan Pellerano-Rendon, Chief Marketing Officer at Swap. “It’s
unrealistic for brands to spend significantly on point solutions
that give you different data points and don’t work together,
especially in this macroeconomic retail climate. Swap allows you to
have all of your operations with one partner. We know that tech
consolidation powers quicker, more efficient growth when brands
need it most, and we’re excited to get out to the world with this
message and grow brands’ businesses from their internal operations
to external growth. This is the first step in solidifying Swap as
the only e-commerce operations platform on the market.”
This commercial was inspired by Swap’s recent rebrand, designed
to help the company stand out from the sea of sameness in the
e-commerce logistic space. The strategy aimed to break free from
the monotony that plagues the SaaS space, where branding often
feels bland, literal, and devoid of personality. Swap zeroed in on
its core audiences: Fashion Founders and DTC Insiders with a modern
design system that speaks directly to them, not taking itself too
seriously. Inspired by the rich history of shipping logistics, Swap
chose the carrier pigeon as its brand mascot. The decision wasn’t
just whimsical - it was strategic. A carrier pigeon, guiding its
client through its products, embodies the speed, loyalty and
reliability that its solutions offer. The pigeon resonated with
fashion brands, which are the lifeblood of its business, and it
also symbolizes the urban cultures where many of its brands
operate.
The commercial was brought to life by Juan Pellerano-Rendon,
Chief Marketing Officer; Alex Kirsch, Creative Director; Manu
Correa Soto, Amination; Fecund Capece, Sound Design; Kristin Rose,
Paid Media Director; and Guerin Kline, Design Intern. The rebrand
was led by Juan Pellerano-Rendon, Chief Marketing Officer and Alex
Kirsch, Creative Director.
This commercial follows Swap’s recent $9 million Series A, led
by QED Investors, and the launch of Swap Global, which allowed the
company to unlock new markets through DDP shipping, automated tax
remittance, and express customs clearance. The funding also enabled
Swap to grow its marketing and sales teams while the company works
to broaden its footprint in the UK, Europe, and the U.S. To learn
more, visit swap–commerce.com.
About Swap:
Founded in 2022 by Sam Atkinson and Zach Bailet, Swap is the
e-commerce operating system that manages all operations for
direct-to-consumer brands. Swap is e-commerce evolved. The company
is designed to help direct-to-consumer brands simplify their tech
stack, by improving every pain point in a brand’s operations
journey – from shipping, tracking, and package-protection, to
returns and cross-border.
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version on businesswire.com: https://www.businesswire.com/news/home/20240709120871/en/
Elizabeth Snyder, SolComms Swap@solcomms.co