Infinite Reality (“iR or the
“Company”), an innovation company powering the next generation of
digital media and ecommerce through AI and immersive technologies,
today
announced a $350 million minority investment
from a private multi-family office focused on global technology,
media, and real estate, elevating the Company’s valuation to $5.1
billion. This investment, entirely in equity and
not debt, is new and separate from iR's goal to complete the
previously announced SPAC transaction. The $350 million will be
deployed immediately to accelerate growth.
Additionally, iR announced the $450
million acquisition of
Landvault, a tech company
specializing in immersive technology and digital twins for Fortune
500 companies and government organizations. This all-stock
transaction solidifies iR's foundation to lead the revolution in
immersive digital environments. The proceeds from the significant
investment and the integration of Landvault’s cutting-edge tools
and expertise in crafting high-fidelity virtual worlds support
Infinite Reality’s aim to be the leader in delivering innovative
spatial computing and AI-powered capabilities that empower brands
to better engage and monetize their audiences. Today’s deals,
coupled with the Company’s previously announced acquisitions of The
Drone Racing League ($250 million), Ethereal Engine ($75 million),
Action Face ($10 million), and Stakes ($8 million), bring
Infinite Reality’s total year-to-date transaction value to $800
million.
As immersive experiences and artificial
intelligence continue to reshape industries, Landvault stands at
the forefront of driving technological advancements. The company’s
suite of tools and infrastructure enable the creation, local domain
hosting, measurement, and monetization of immersive experiences,
accelerating the growth and scalability of the 3-D internet while
putting more data in the hands of businesses. An established
industry trailblazer, the company has built over 1.2 million square
feet in virtual experiences for countless high-profile brands
including Mastercard, Standard Chartered, Hershey, and more.
Landvault’s impressive portfolio includes award-winning projects
such as their work with Dentsu on the Cannes Lion-winning campaign
created for Heineken, showcasing the company’s ability to blend
creativity with emerging technology. Other notable collaborations
include projects with Hershey in Decentraland, the World of Women
experience in The Sandbox, as well as upcoming high-profile
projects and partnerships in the Middle East, including initiatives
with the UAE and Saudi Government, local tourism boards and real
estate companies.
"Now, having joined forces with Landvault and
secured this $350 million fundraise, we possess robust
capitalization, financial flexibility, and a fortified position
from which to successfully execute our global go-to-market
strategy," said John Acunto, co-founder and CEO of Infinite
Reality. “Adding Landvault, with their substantial presence in the
Middle East and Europe, supports our plans for market expansion and
helps establish the Infinite Reality brand as a global leader in
immersive tech. We look forward to integrating Landvault’s hundreds
of clients into the Infinite Reality family, further enhancing our
reach and capabilities.”
Following the acquisition, Landvault's existing
employees and creative teams will join the iR team, ensuring
continuity and the retention of top talent. Landvault's presence
across the Middle East will also remain operational, expanding iR’s
global footprint and supporting ongoing projects and client
relationships. Sam Huber, Founder & CEO of Landvault, will take
on the new role of Global President of Enterprise and CEO of MENA
Region (Middle East and Northern Africa), further strengthening
Infinite Reality's presence and strategic initiatives in the
region. As iR continues its go-public strategy in the U.S., the
Company’s newly-expanded global structure also paves a path towards
additional capital markets initiatives, including in Europe and the
Middle East.
“Joining forces with Infinite Reality allows us
to leverage their extensive resources and expertise to scale our
vision to build the future of the internet even further,” said Sam
Huber, Founder and CEO of Landvault. "Together, we will continue to
push the boundaries of what is possible today, creating
unparalleled experiences for business and consumers worldwide.”
The acquisition also includes Landvault’s
innovative tools, such as the ability to offer local and custom
hosting solutions to its clients, empowering business owners to
capture and manage unique first-party data and giving them direct
control. Additionally, Landvault provides a comprehensive
monetization SDK including in-game advertising and ecommerce
modules to drive revenue from their immersive experiences. These
capabilities have been pivotal in establishing Landvault as a
category-defining company in the space, enabling clients to build,
deploy, and monetize high-fidelity digital experiences
efficiently.
“With this $350 million fundraise and
Landvault’s impressive project pipeline, we are more bullish than
ever about the future of our business,” said Amish Shah, Co-Founder
and Chief Business Officer of Infinite Reality. “The funding gives
iR further ammunition to continue to make bold investments and
pursue our ongoing strategy.”
To learn more about Landvault’s 3-D world
technology, visit landvault.io. To explore the world of Infinite
Reality, visit theinfinitereality.com.
About Infinite RealityInfinite
Reality (iR) is an innovation company powering the next generation
of digital media and ecommerce through AI and immersive
technologies. iR’s virtual worlds enable brands and creators to
fully control how they distribute content, engage audiences, and
monetize their creations while maintaining ownership of their data.
With deep expertise in Hollywood production and extended reality
(XR), iR is redefining the infinite possibilities of connected
digital environments in the modern age. iR’s portfolio of brands
includes the iR Engine (formerly Ethereal Engine), Drone Racing
League, XR production facility Thunder Studios, creator talent
management firm TalentX, and digital marketing agency Fearless
Media. The company is backed by an impressive roster of investors
including RSE Ventures, Liberty Media, Lux Capital, Lerer Hippeau,
MGM, CAA, T-Mobile Ventures, Courtside VC, Exor, Terracap, IAC,
Live Nation, DJ and producer Steve Aoki, rock band Imagine Dragons,
NBA player Rudy Gobert, Interscope Records, and more. For more
information, go to theinfinitereality.com.
About LandvaultLandvault is
building infrastructure to accelerate the 3D Internet, by building
tools to create, deploy and monetize immersive content on the web.
The company has helped over 200 clients enter virtual worlds ,
including both Fortune 500 companies and government organizations
like the Abu Dhabi government, Mastercard, L’Oreal, Red Bull, and
Heineken. The company has raised a total of $40 million over the
past three years and continues to pioneer technological
advancement. For more information, visit landvault.io.
Investor ContactBrett Milotte,
ICRBrett.Milotte@icrinc.com
Media Contactpress@theinfinitereality.com