MIAMI, July 9, 2024
/PRNewswire/ -- Healthy Together, a leading technology company
specializing in innovative solutions for Health and Human Services
Departments, proudly announces a partnership with Maryland Market
Money. Maryland Market Money is a statewide food access program
that feeds Marylanders and supports farmers. This collaboration
marks a significant milestone in leveraging cutting-edge modern
technology to enhance critical social assistance initiatives and
provide Maryland Market Money with a solution that offers the
necessary agility to respond to evolving circumstances and optimize
its impact.
The partnership presents a groundbreaking opportunity for the
Maryland Market Money program to move away from its current plastic
token system to an innovative technology. By introducing Healthy
Together's Market Match Solution to the Maryland Market Money
program, there will now be a digital platform to streamline the
buying process for farmers and shoppers currently participating in
the State of Maryland Farmers Market Nutrition Program at
participating Maryland Market Money farmers markets and eventually
other federal nutrition benefits as enhancements are implemented.
This will elevate their matching funds initiative for combating
food insecurity and streamline its processes, making it more
accessible and efficient for both vendors and participants. The
Market Match solution will enable users to communicate with local
matching funds organizations and provide a fully digital and easily
scalable one-door solution for market shopping.
"We're excited about the impact our partnership with the
Maryland Market Money program will have for farmers and Farmers
Market Nutrition Program participants," said Jared Allgood, President at Healthy Together.
"Our goal is to use technology as a transformative tool, propelling
the program towards a more effective, digitally-driven model in its
mission to alleviate food insecurity."
Key features of Healthy Together's Market Match solution
include:
- Modernized Member and Administrative Experience: Healthy
Together's Market Matching Solution supports members and
administrators by automating processes within the current workflows
and consolidating information into a single platform in order to
provide the highest level of customer service, communicating
effectively and efficiently, and giving shoppers the most
convenient tools to maximize benefits.
- Digital Transaction Experience: Farmers can scan a QR
code for transactions, eliminating paper coupons, checks, and
plastic tokens. Members have the ability to manage benefits and
redeem coupons digitally, as well as view transaction history.
- Easy Access to Farmers Market Locations: Residents
can access a digital directory of local markets with directions,
availability and details to shop.
- Communication & Education Services: The
built-in messaging system ensures farmers and members are informed,
have access to real-time support, and offers an avenue for
increased community engagement and education.
- Translation Services: The platform offers native
translation capabilities for multiple languages, and will
collaborate with Maryland Market Money to identify the languages
that will need to be supported.
- Real-Time Data Analysis: With a data-driven
approach, the Maryland Market Money program will gain valuable
insights into consumer behaviors and market trends empowering the
program to make informed decisions, optimize matching funds
allocation, and tailor support to better meet the evolving needs of
the community.
"We are thrilled to partner with Healthy Together and begin
transitioning to a digital solution that not only addresses
logistical challenges, but also opens avenues for enhanced
transparency and accountability." said Heather Hulsey, Program Manager at Maryland
Market Money.
Healthy Together is committed to making a positive difference in
public health initiatives. In partnership with the Maryland Market
Money program, this collaboration will impact more than 26,000
participants for the WIC and Senior Farmers Market Nutrition
Program, and thousands more who participate in Maryland Market
Money shopping with other federal nutrition benefits.
To learn more about Healthy Together's solutions, visit
www.healthytogether.co
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SOURCE Healthy Together