Pilot Program Provides Guests with
Complimentary Socks, Offering Unmatched Comfort for Both Outdoor
Adventures and Indoor Relaxation
NEWTON,
Mass., July 9, 2024 /PRNewswire/ -- Sonesta
International Hotels Corporation (Sonesta) today announced a new
partnership with Wide Open, the innovative, wide-width sock brand
launched by the creators of Darn Tough, to create a "Sock Service"
at select Red Lion Hotels, Inns & Suites by Sonesta locations
across the country.
Vibrant and authentic, Red Lion Hotels, Inns & Suites serve
as a hub for travelers to recharge and plan their next adventure,
which is now enhanced with cozy socks perfect for both the
boardroom and the mountains. The pilot program of the "Sock
Service" will debut at four properties throughout the summer,
offering valued Sonesta Travel Pass members complimentary socks.
While most socks on the market are designed for consumers with
narrow legs and feet, these two brands have teamed up to enhance
travel comfort by offering options for those with wider legs and
feet.
The four hotels that will be offering the "Sock Service"
are:
- Red Lion Hotel Orlando Lake Buena Vista South in Florida
- Red Lion Hotel Portland Airport in Oregon
- Red Lion Hotel Gillette in Wyoming
- Red Lion Hotel and Conference Center Cheyenne in Wyoming
Guests visiting one of the four pilot locations can request a
complimentary pair of Wide Open socks upon check-in as part of the
"Sock Service" program. The complimentary service offers members
access to a variety of men's and women's socks in multiple sizes
and colorways along with the brand's Unconditional Lifetime
Guarantee.
"We are excited to collaborate with Wide Open to provide our
adventure-loving guests at Red Lion Hotels, Inns & Suites with
a pair of stylish, comfortable and long-lasting socks to enjoy
during their stay and to take with them on their travels," said
Elizabeth Harlow, Chief Brand Officer, Sonesta. "The comfort and
suitability of Wide Open socks seamlessly align with our guests'
needs and complement our brand ethos of exploration and adventure.
We are delighted to offer this unique amenity to enhance our
guests' experience."
After years of research, the innovation and design team behind
Darn Tough launched Wide Open - creating a wide width sock for
everyday use. With a focus on a comfortable fit, Wide Open boasts
quality socks with style, durability and stretch to fit wide feet,
ankles, and calves.
"We're excited to work with Sonesta and the Red Lion Hotels,
Inns & Suites team to bring this "Sock Service" program to
life," added Carmen Craig, Brand
Marketing Manager at Wide Open. "Wide Open embraces that bodies
come in all shapes and sizes and through this partnership, we can
redefine comfort on the road."
Sonesta Travel Pass is now the exclusive loyalty program across
the entire Sonesta portfolio. This unified program offers members
access to consistent benefits and single points currency across a
network of 1,100 hotels. Members can earn and redeem points
seamlessly across all 13 brands, with former Red Lion Hello Rewards
members now integrated into Sonesta Travel Pass. Unlike
competitors' programs, Sonesta Travel Pass points accumulate
rapidly and hold a higher per-dollar value, eliminating the need to
accumulate tens of thousands of points for a single night's stay.
Additionally, members enjoy perks such as complimentary upgrades,
welcome gifts and premium parking with every stay.
As part of their partnership, Red Lion Hotels, Inns & Suites
by Sonesta and Wide Open are hosting a co-branded giveaway on
Instagram. One lucky winner will receive 45,000 Sonesta Travel Pass
points (equivalent to a 3-night stay at a Red Lion Hotels, Inns
& Suites) and a "Lifetime Supply of Wide Open Socks" (7 pairs,
one for each day of the week, with a lifetime guarantee). The
Perfect Pair Giveaway will go live on July 9th and run through July 23rd.
For more information, visit
www.sonesta.com/red-lion-hotels or www.wideopensocks.com.
About Sonesta International Hotels
Sonesta is the 8th
largest hotel company in the U.S. according to Smith Travel
Research (STR) with approximately 1,100 properties totaling 100,000
guest rooms across 13 brands in eight countries. Sonesta owns,
manages and/or franchises under The Royal Sonesta; The James,
Classico – a Sonesta Collection, Sonesta Hotels, Resorts &
Cruises; MOD – a Sonesta Collection, Sonesta Select; Sonesta
Essential, Sonesta ES Suites, Sonesta Simply Suites, Red Lion
Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta;
Americas Best Value Inn by Sonesta and Canadas Best Value Inn by
Sonesta. Redefining hospitality through its award-winning Sonesta
Travel Pass loyalty program, Sonesta offers guests the opportunity
to earn and redeem points for unparalleled value and personalized
experiences. Sonesta Travel Pass members receive the best rates,
earn immediate points towards free nights, and accelerated status
progression based on stays. Join now at
www.sonesta.com/join-travel-pass. For more information about
Sonesta and its locations, visit Sonesta.com or call
1.800.SONESTA.
About Wide Open
Launched in 2023 by the innovation and
executive team behind Darn Tough Vermont®, Wide Open™ creates
industry-shifting wide width socks. Featuring quality, durability,
and stretch for wide feet, ankles, and calves, Wide
Open™ socks come in various heights and unique colors and
designs with sizes that fit a range from Women's 4.5 to Men's 14.5.
Made in Vermont, every pair is
backed by Darn Tough's Unconditional Lifetime Guarantee. For more
information, visit www.wideopensocks.com.
Media Contacts:
Sonesta International Hotels
sonesta@finnpartners.com
Wide Open
wideopen@finnpartners.com
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SOURCE Sonesta International Hotels Corporation