New survey reveals 54% of moms are using AI daily to
accomplish household tasks.
POMPANO
BEACH, Fla., July 9, 2024
/PRNewswire/ -- Artificial intelligence (AI) is finding its
way into the mainstream of our everyday lives, bringing with it
advances in technology that have transformed the way we work and go
about our daily activities. As the Chief Household Manager, moms
are embracing AI faster and more often than any other family
member.
BSM Media, the leading full-service company specializing in
marketing to moms, just released the results of its newest survey
of how moms buy and use AI-enabled consumer products. BSM
Media reached out to more than 500 moms from Baby Boomers to
Gen Z who have at least one child under 18 at home. The findings
demonstrate that an astounding 54% of all moms are using AI
daily.
"For generations, busy moms have sought out ways to save them
time or money in managing their family's needs. AI is potentially
the greatest multi-tasking tool since the introduction of the
mobile phone – providing moms with solutions and that extra set of
hands she requires to juggle motherhood," explains Maria Bailey, BSM's CEO and author of
"Marketing to Millennial Moms: Getting Your Share of the
Trillion Dollar Market."
"Our survey captures the current trends in moms' adoption of AI
and their buying habits related to new AI products. Artificial
intelligence has the potential to change motherhood - yet we found
that they approach it with caution," she added.
Who is Most Likely To Use AI?
It is not surprising that younger moms—Gen Z at 53% and
Millennial moms at 55%—use AI more in their daily lives than Gen X
mothers (49%).
Gen Z moms use AI more often during the day than any other
generational segment. The survey found that over 50% of moms say
they are comfortable using AI.
How Moms Use AI in their Daily Activities
Moms use AI most often to control variables in their home such
as AC, home security, and lighting. Moms across all generations use
AI equally for their child's education (15%). Gen Z moms use AI
more than other cohorts for household chores (23%), more than twice
as often as Millennial moms, Gen X and Boomers (10%). When it comes
to meal planning, Gen Z moms use it three times more often than the
other three cohorts of mothers.
Surprisingly, 24% of Gen X and Boomer moms use AI for purchasing
products, which is substantially more often than Millennial or Gen
Z moms do at 11%. This may be because older moms are more loyal to
the brands and products they purchase than their younger
counterparts.
Gen Z moms are more likely to use AI for entertainment (30%)
than either Millennial moms (17%) or Gen X moms (24%).
The survey found that the household tasks that moms would most
like to use AI for are waking up kids, laundry, and doing
dishes.
Moms Want to Know AI is Safe for their Families
Gen Z mothers lead the way as the major adopters of AI but also
fear it more than any other generation, with worries of privacy
implications, mistakes, and the lack of human emotion when
interacting with it.
Moms across all generations are most comfortable using AI for
educational purposes, meal planning, household management,
shopping, and entertainment. They are least comfortable using AI
for finances, pet care, and travel planning.
Interestingly, only 43% of moms are comfortable with buying
their children toys that include AI features such as storytelling,
cloned voices, and information distribution.
Cost is an Issue
Moms might believe that AI will make their world a better place,
but they aren't willing to pay more for it. Only 28% of all moms
are willing to pay more for a product that has AI built into it.
While they enjoy the timesaving elements of AI, they aren't willing
to pay more for it.
About BSM Media
BSM Media is the leading Marketing to Moms agency and
innovator of marketing strategies to connect moms and their
families with brands and their products or services. As part of
their dedication to understanding the buying behaviors of moms, BSM
regularly takes the collective pulse of moms across the U.S. and
curates the data to advise their marketing strategies for their
3000+ retail clients, including global corporations such as Disney,
Walmart, HP, Kimberly-Clark and Avon.
For more comprehensive and detailed analysis of the survey
results, see www.bsmmedia.com or contact Laura Motsett at laura@bsmmedia.com or
Maria Bailey at
maria@bsmmedia.com.
Contact: Laure Motsett
laura@bsmmedia.com
(954) 261-2145
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SOURCE BSM Media, Inc.