Solution that empowers users to create
engaging and informative product descriptions
ISELIN, N.J., July 9, 2024 /PRNewswire/ -- Hexaware today
announced the launch of its Gen AI App for Retailers in AWS
Marketplace, a digital catalog with thousands of software listings
from independent software vendors that make it easy to find, test,
buy, and deploy software that runs on Amazon Web Services (AWS).
Designed specifically for e-commerce retailers, the app leverages
generative AI (Gen AI) to automate product description
creation, streamline bulk image uploads, and
transform product visuals to enhance customer engagement and
improve search engine optimization (SEO).
AWS customers can now easily purchase and manage
Hexaware's Gen AI App for Retailers directly within the AWS
Marketplace.
"In today's competitive e-commerce landscape, captivating
product descriptions and visually appealing imagery are essential
for attracting and converting customers," said Arun 'Rak'
Ramchandran, President & Global Head – Consulting & GenAI
Practice, Hi-Tech & Professional Services, Hexaware. "Gen
AI App for Retailers empowers retailers to overcome these
challenges by automating tedious tasks and generating content that
we believe resonates with their target audience."
The app functions as an image-driven product description
generator. It analyzes uploaded product images and automatically
generates descriptions, saving retailers time and resources. It
also streamlines inventory management by allowing users to
simultaneously upload product images for multiple items. The app's
'Shift Image Lifestyle Transformation' feature uses Gen AI to
update product visuals, aligning them with the desired brand image
and lifestyle aesthetic to foster a more personalized shopping
experience.
Arun 'Rak' Ramchandran added, "By leveraging the app's
suite of features, e-commerce retailers can create a trifecta
approach for achieving their goals. First, visuals paired with
SEO-rich descriptions will grab attention and boost search
rankings. Second, engaging descriptions will keep customers
interested and drive conversions. Finally, automation frees up
valuable time for strategic initiatives, allowing retailers to
focus on what matters most."
"This app leverages Hexaware's comprehensive data and AI
capabilities to not only automate but also intelligently amplify
the content creation process," said Girish Pai, Global Head – Data & AI,
Hexaware. "By utilizing targeted prompts and large language
models (LLMs), it optimizes product descriptions for search engines
and creates lifestyle images to enhance the consumer experience. We
are excited about this AI-driven solution that aims to solve a
real-world business problem by providing a solution that augments
business owners' capabilities."
About Hexaware Technologies
Hexaware is a global technology and business process services
company. Our 30,000+ Hexawarians wake up every day with a singular
purpose: to create smiles through great people and technology. With
this purpose gaining momentum, we are well on our way to realizing
our vision of being the most loved digital transformation partner
in the world. We also seek to protect the planet and build a better
tomorrow for our customers, employees, partners, investors, and the
communities in which we operate.
With 50 offices in 19 countries, we empower enterprises
worldwide to realize digital transformation at scale and speed by
partnering with them to build, transform, run, and optimize their
technology and business processes. Learn more about Hexaware at
https://www.hexaware.com.
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SOURCE Hexaware Technologies Ltd.