The First-Ever BeanBoozled Card Game Is Here
Featuring the New Jelly Belly BeanBoozled® 7th
Edition Flavors
FAIRFIELD, Calif., July 9, 2024
/PRNewswire/ -- Jelly Belly Candy Company has joined forces with
the imaginative game makers at Wilder to gamify the infamous
BeanBoozled® jelly beans. BeanBoozled® Taste the Truth, created by
Wilder, features the new 7th Edition BeanBoozled
Collection and its two new wild flavors from Jelly Belly – Wet Dog
and Burnt Rubber – and their delicious counterparts – Top Banana
and Licorice. Available now for pre-sale on JellyBelly.com, the
game and its new flavors will challenge players, ending with a
sweet win or gross consequence.
"Since we first released the BeanBoozled Collection it has
always been a fan-favorite, so teaming up with the fun experts at
Wilder for Taste the Truth was a no brainer," said Jeff Brown, CEO of Jelly Belly Candy Company.
"We know fans are drawn to the gamification of BeanBoozled, so
we're thrilled to create a family-friendly, interactive game that
spotlights our wild and tasty BeanBoozled flavors. As Jelly Belly
is THE innovator of true-to-life WOW flavors, we also had to dream
up some new beans with the 7th edition of BeanBoozled to really
shock our players."
Adding an unexpected flavor to game night, BeanBoozled Taste the
Truth lets players discover how well they know family and friends
with more than 100 personal, hilarious and bizarre questions. The
gamer who asks the question secretly places delicious beans with
the correct answer and stomach-turning beans with the wrong answer.
Remaining players quickly grab beans from the side they believe is
correct, and their fate is realized once they pop the unknown Jelly
Belly into their mouth.
"The Wilder team is very excited to not only create a game but
also an experience that complements the Jelly Belly taste
adventure," said Casey Karls, CEO at
Wilder. "We can't wait for people to experience the thrill of
getting the answer right or wrong and sealing their fate with a
tasty jelly bean or gross flavor, thanks to BeanBoozled."
In addition to the Taste the Truth game, the new BeanBoozled
7th Edition Collection is available in a variety of
formats such as boxes, a pouch bag, mystery dispenser and spinner
tin. With 20 flavors of jelly beans, including 10 weird and wild
flavors that look identical to 10 classic and delicious flavors,
BeanBoozled fans are not going to want to miss out on all the new
items, now available on JellyBelly.com.
Starting at $19.99, BeanBoozled
Taste the Truth is also available for pre-sale on Target.com and
will be available in-stores exclusively at Target on July 21st.
About Jelly Belly®
Jelly Belly achieved iconic status
as an American brand with the introduction of Jelly Belly® jelly
beans in 1976. Today, the company continues to delight consumers
worldwide with a diverse portfolio that includes over 100 different
flavors of Jelly Belly® jelly beans, BeanBoozled® jelly beans,
Sport Beans® Energizing Jelly Beans®, and more than 50 other
year-round and seasonal treats. For more information, please
visit JellyBelly.com.
About Ferrara®
For more than 115 years, Ferrara has
created sugar confections that enable moments of sweetness,
celebration, and connection for candy lovers of all
generations. Today, the company is a leading sugar confectioner in
the United States and Brazil, with global sales in more than 40
countries. Ferrara boasts a passionate team of more than
8,300 employees creating and delivering hundreds of products
sold under 30+ popular brands like Brach's®, Jelly Belly®,
NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 67
million U.S. households annually and popular Dori snacking products
under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in
Brazil. Ferrara's success in industry-leading innovation has
been driven by deep consumer insights, strong retailer
partnerships, and a dedication to diversity of thought, experience,
and people. Ferrara has its global headquarters in Chicago and an operational network of more
than 27 locations in North
America, Brazil,
China, and Thailand that includes manufacturing,
distribution, sales, and R&D facilities. Ferrara is a privately
held Ferrero-related company.
Learn more at www.ferrarausa.com
or www.linkedin.com/company/ferrara-.
About Wilder®
Since its launch in 2019, Wilder® has
been at the forefront of card games and toy innovation, building
products that deliver unique experiences across gaming, outdoor
water blaster and play. Operating out of Canada with a global retail presence, Wilder®
has brought popular IP brands into homes in exciting new ways. Our
collaborations feature names like Hot Ones™, Yellowstone™,
Impractical Jokers™, and our latest partnership with BeanBoozled®.
Wilder® has expanded its portfolio to include family-friendly card
games and handheld electronic games launching later this year.
Wilder® is also leading the way in outdoor play with an exciting
lineup of water blasters and lawn and pool water toys. At Wilder®,
our drive to explore new possibilities and challenge conventional
thinking is at the heart of everything we do, inviting players to
experience fun in new ways. Learn more about Wilder
at https://jointhewilderside.com/.
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SOURCE Ferrara