Caitlin Clark Boosts Number of Bets on WNBA Games by 380%
July 09 2024 - 12:30PM
Optimove Insights, the analytical and research arm of Optimove,
conducted a comprehensive analysis of betting behavior for WNBA
games in May 2024. The results reveal that games featuring Caitlin
Clark and her team, the Indiana Fever, saw an average 380% increase
in bets compared to the baseline game. The Optimove WNBA results
analyzed over 15 million bets placed on 43 WNBA games, highlighting
Caitlin Clark's significant influence on betting behavior.
This analysis follows a May 2024 report after March
Madness, where games with Clark (at the time with the Iowa
Hawkeyes) had an average betting increase of 540% over the baseline
game. Optimove Insights analyzed over 4 million bets placed from
March 29 to April 9, 2024, for 9 women’s March Madness tournament
games.
WNBA Analysis (see image
1):
- Games featuring Caitlin Clark and her team, the Indiana Fever,
saw an average betting increase of 380% compared to the baseline
game, Seattle Storm vs. Washington Mystics.
- The highest increase in bets was 544% for the Connecticut Sun
vs. Indiana Fever game.
- Games without Caitlin Clark still experienced a 162% increase
over the baseline.
Women’s NCAA March Madness Analysis (see image
2):
- The Championship game showed a 620% increase in bets over the
baseline game, Oregon State vs. South Carolina.
- Games featuring Caitlin Clark of Iowa averaged a 540% increase
in bets.
- Games without Clark had a 195% increase over the
baseline.
Optimove Insights’ analysis of the 2024 NCAA March Madness
tournament for women and the WNBA games played in May reveals that
individual players can significantly influence the betting
landscape. According to Rony Vexelman, VP of Marketing
at Optimove, “Even before Caitlin Clark became the first rookie in
WNBA history to record a triple-double in her July 6th game against
the New York Liberty – her presence has been a major factor in
boosting betting activity. She highlights the importance of star
power in driving fan engagement and betting interest. Sophisticated
sports betting operators and marketers pay close attention to key
players like Caitlin Clark, as their influence extends beyond the
game and into the broader betting ecosystem.”
About Optimove
Optimove is the first Customer-Led Marketing Platform and the #1
CRM Marketing Solution used by iGaming and Sports Betting
operators.
Its solutions ensure that marketing always starts with the
customer (player) instead of a campaign or product. Customer-led
marketing has been proven to deliver brands an average increase of
33% in customer lifetime value.
Optimove’s CRM Marketing Solution provides iGaming and Sports
Betting operators with the ability to deploy personalized iGaming
Experiences across channels, unified player data, AI-led
multichannel orchestration, and statistically credible
incrementality measurement for every promotion, campaign, and
journey. For more information go to Optimove.com.
About Optimove
Insights
Optimove Insights is the analytical and research arm of
Optimove, dedicated to providing valuable industry insights and
data-driven research to empower B2C businesses.
- Image 1: WNBA Analysis
- Image 2: Women’s NCAA March Madness Analysis
Guy Leshno
Optimove
+447716089172
Guy_l@optimove.com