NEW
YORK, July 9, 2024 /PRNewswire/ -- The
global sports analytics market is estimated to grow by USD 6,.01 billion from 2024-2028, at a CAGR
of 26.06%, according to Technavio. Analytics in sports marketing
enhances team performance, fan engagement, and strategic
decision-making. The rise in cloud-based deployment solutions and
wearable devices drives market growth, though limited ROI potential
poses a challenge. Key players include Blinkfire Analytics,
Catapult Group, ChyronHego, Deltatre, and others. This technology
revolutionizes sports marketing by providing actionable insights
that optimize marketing strategies and boost revenue.
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Type (Football,
Cricket, Hockey, Tennis, and Others), Solution (Player analysis,
Team performance analysis, Health assessment, Fan engagement
analysis, and Others), and Geography (North America, Europe, APAC,
South America, and Middle East and Africa)
|
Region
Covered
|
North America, Europe,
APAC, South America, and Middle East and Africa
|
Key companies
profiled
|
Blinkfire Analytics
Inc., Catapult Group International Ltd., ChyronHego Corp., Deltatre
SpA, ExlService Holdings Inc., Experfy Inc., International Business
Machines Corp., iSportsAnalysis Ltd., The Nielsen Co. US LLC,
Oracle Corp., Qualitas Global Services B.V., Salesforce Inc., SAP
SE, SAS Institute Inc., Sportcor, Sportradar Group AG, SportsSource
Analytics, Stats Perform group of companies, TruMedia Networks
Inc., and Zebra Technologies Corp.
|
Key Market Trends Fueling Growth
The global sports market and sports analytics market are
experiencing notable growth due to technological advancements.
Wearable devices, such as Fitbit trackers and smartwatches, are
increasingly used in the sports industry. These devices, equipped
with sensors, enable athletes and coaches to monitor and track
fitness parameters, including heart rate and body chemistry.
Specialized wearables cater to various sports, like boxing and
basketball, providing real-time performance data and injury alerts.
The collected data is analyzed using sports analytics platforms,
offering valuable insights for optimizing training and performance.
In popular sports, tracking systems and satellite technology may
not always provide accurate data due to varying player speeds and
endurance levels. Wearables, on the other hand, can calculate
players' fitness levels in relation to fatigue, providing accurate
data to sports management. Prevent Biometrics' smart MouthGuards
and VEXATEC's multifunctional T-shirt are innovative solutions that
gather valuable data to prevent injuries and enhance performance.
The growing availability of smartwatches and increasing consumer
interest in developing markets further fuel the adoption of
wearables, ultimately driving the growth of the global sports
analytics market.
The Sports Analytics Market is experiencing significant growth,
particularly in the off-field segment. This includes video
analytics, bio analytics, and smart wearable technology. The
National Football League (NFL) and National Basketball Association
(NBA) are leading the charge, using on-field data to enhance team
performance and individual player analysis. Off-field data is also
crucial for strategies like team selection processes, player
lineups, and real-time data during training sessions. AI, ML, and
Big Data are driving innovation, with applications in injury
prediction, training curriculum optimization, and winning
probabilities. Fans and sports betting industries are
leveraging these sports analytics solutions. Coaches, management
officials, athletes, and even teams' data science and business
knowledge are essential for effective implementation. The global
industry's future lies in real-time data, predictive modeling, and
internet proliferation.
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Market Challenges
- The global sports analytics market faces challenges in
generating significant revenue due to limited IT budgets among
sports teams and organizations, leading to a preference for free
models like open-source software. Although the freemium model
boosts adoption, it does not ensure consistent revenue flow.
Software prices are under pressure due to budget constraints,
forcing vendors to re-evaluate their offerings and delivery models.
Vendors are adopting term licensing, SaaS, and commercial
open-source models to accommodate changing supplier demands.
However, increasing software prices may negatively impact adoption
and hinder vendors from achieving short-term ROI, which can limit
business expansion in the sports analytics market.
- The Sports Analytics Market is experiencing significant growth
due to the increasing adoption of AI-based technologies in the
sports industry. Win-loss records and unique insights from sports
dynamics are essential for clubs and teams to gain a competitive
edge. However, market readiness and technology adoption present
challenges. AI and machine learning technologies are transforming
the fan experience, but scalability, cost, access, and
uninterrupted service remain key concerns. The competitive nature
of sports necessitates quick adoption of innovative technologies
like IoT, cloud, mobility, and social media. However, small sports
firms face challenges such as lack of awareness, data silos, and
integration of data. Industry experts predict a rapid digital
transformation in the sports analytics market, with football sports
data leaders like Opta driving the trend. Football clubs and
leagues are embracing big data analytics to stay ahead, but the
changing sports dynamics and social media impact add complexity.
On-field segment solutions require cloud deployment or on-premises
deployment, depending on the specific needs of the
organization.
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challenges - Download a Sample Report
Segment Overview
This sports analytics market report extensively covers market
segmentation by
- Type
- 1.1 Football
- 1.2 Cricket
- 1.3 Hockey
- 1.4 Tennis
- 1.5 Others
- Solution
- 2.1 Player analysis
- 2.2 Team performance analysis
- 2.3 Health assessment
- 2.4 Fan engagement analysis
- 2.5 Others
- Geography
- 3.1 North America
- 3.2 Europe
- 3.3 APAC
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Football- The Sports Analytics Market is a
growing industry that uses data and statistical analysis to enhance
sports performance and fan engagement. Teams and leagues use
advanced analytics to make informed decisions on player
performance, injury prevention, and strategic planning. Sponsors
and broadcasters leverage data to optimize marketing efforts and
enhance viewer experience. The market's value is expected to
increase due to the rising popularity of sports and the
availability of affordable data analytics tools.
For more information on market segmentation with
geographical analysis including forecast (2024-2028) and historic
data (2018 - 2022) - Download a Sample Report
Research Analysis
The Sports Analytics Market is experiencing exponential growth
due to the integration of ML (Machine Learning), Big Data, and
Predictive Modeling. These technologies are revolutionizing the
sports industry by providing valuable insights to coaches,
management officials, and athletes. With the proliferation of the
internet and the availability of vast amounts of data, Data
Analytics and Data Science have become essential tools for
enhancing game skills, strategy, and team performance. ML
algorithms analyze win-loss records, player statistics, and injury
data to identify trends and patterns, enabling teams to make
informed decisions. AI-based technologies are used to analyze
off-field data, such as social media sentiment and fan behavior, to
gain a competitive edge. Team managers use these insights to
develop effective training curriculums and strategies, while
players benefit from personalized performance analysis. Sports
analytics solutions provide real-time data on player lineups, team
performance, and injuries, enabling coaches to make strategic
decisions during sporting events. The use of data-driven insights
has become a game-changer in the sports industry, transforming the
way teams approach strategy, training, and performance
analysis.
Market Research Overview
The global sports analytics market is experiencing significant
growth due to the integration of ML (Machine Learning) and Big Data
in the industry. Predictive modeling is becoming increasingly
popular among coaches, management officials, and athletes to gain
unique insights into game skills, strategy, performance, and
win-loss records. The proliferation of the internet and data
analytics have made it possible to collect and analyze vast amounts
of data in real-time, enabling teams to make informed decisions.
AI-based technologies, such as machine learning and deep learning,
are being adopted to gain a competitive edge in the sports
industry. Core sports analytics involves analyzing sports dynamics
using data science, business knowledge, and analytical skills. The
market is also witnessing the adoption of cloud-based solutions for
scalability, cost, access, and uninterrupted service. The
competitive nature of sports has led to the use of innovative
technologies like IoT, AI, and machine learning technologies to
gain a better understanding of sports dynamics. Fans are also
benefiting from these advancements with unique insights into their
favorite teams and players. However, the industry faces challenges
such as data capacity, integration of data, and data silos. Small
sports firms may lack awareness and resources to adopt these
technologies. The on-field segment of sports analytics involves
analyzing player performance, injuries, and training curriculum,
while the off-field segment focuses on team selection processes,
player lineups, and strategies. The use of video analytics, bio
analytics, and smart wearable technology is also gaining
popularity. The National Football League (NFL) and National
Basketball Association (NBA) are leading the way in the adoption of
sports analytics, with football sports data providers like Opta
providing valuable data to clubs and teams. The changing sports
dynamics and rising technology adoption are driving the market
readiness for sports analytics solutions.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Type
-
- Football
- Cricket
- Hockey
- Tennis
- Others
- Solution
-
- Player Analysis
- Team Performance Analysis
- Health Assessment
- Fan Engagement Analysis
- Others
- Geography
-
- North America
- Europe
- APAC
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Infiniti Research, Inc.