LAS
VEGAS, July 9, 2024 /PRNewswire/ -- As the
popularity of the fitness and bodybuilding movement has grown, so
has the status of Olympia Weekend, widely regarded as "the
superbowl" of the fitness industry. With the iconic event headed to
Vegas this October, city officials recognized the Las Vegas Strip's
valuable relationship with this global fitness showcase, known
worldwide simply as "The Olympia".
Clark County Commissioner
Tick Segerblom declared June
27th as "Olympia
Day" on the Las Vegas Strip during a special ceremony held
at Resorts World Las Vegas. Some of the fitness industry's
most influential leaders and biggest stars came together at an
invitation-only gathering of Vegas insiders and media.
Olympia owner Jake Wood
was joined by Olympia President
Dan Solomon for the
presentation. After the ceremony, Solomon commented "This year
marks the 24th time the Olympia has been held in
Las Vegas. Our relationship with
this city is powerful, and the partnership with Resorts World is
fueling major growth opportunities and a heightened fan experience.
Receiving this honor from the Entertainment Capital of the World is
beyond our wildest dreams."
Created in 1965 by bodybuilding pioneer Joe Weider, Olympia Weekend has grown into a
true global fitness showcase, a celebration of health, strength,
nutrition, physique and combat sports, bringing together fitness
enthusiasts and top brands from around the world. Olympia Weekend
is also home to the definitive World Championships in the world of
competitive bodybuilding. The event has become a popular attraction
for many of the biggest celebrities in the world.
Ronn Nicolli, Chief
Marketing Officer of Resorts World Las Vegas, shared his excitement
for the relationship. "I hope this is something we can do for many
many years." The day long celebration culminated with a "Road
to the Olympia" launch party at the popular Zouk Nightclub.
The 60th edition of Olympia Weekend heads to Resorts
World Las Vegas this October. The 2-day Olympia Expo takes place at
the nearby Las Vegas Convention
Center on Oct 11-12. Visit
MrOlympia.com for all the details. This year's event is also the
subject of a major documentary movie scheduled for release in
2025.
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SOURCE Mr. Olympia