The ed-tech company continues to scale
globally and is evolving its c-suite to meet the mission and
moment
BOSTON, July 9, 2024 /PRNewswire/ -- Mrs Wordsmith, one
of the world's leading educational content providers, today
announced the promotion of Brandon
Cardet-Hernandez to the position of President, effective
immediately. Mr. Cardet-Hernandez has been with the company since
2023 as its Chief Strategy Officer. Also joining Cardet-Hernandez
in the C-suite is Aimée Bryan, who leaves LEGO to join the company
as its first Chief Customer Officer.
These hires follow a series of successful ventures for the
company, including:
- The launch of Word Tag, a science-backed vocabulary-focused
video game, available in more than 60% of U.S. school districts via
a partnership with ed-tech platform Clever
- A first-of-its-kind partnership with gaming platform Roblox
through the launch of Words of Power, a social-emotional learning
vocabulary-building game
- Recognition as one of the World's Top Ed-Tech companies in TIME
Magazine for 2024
Together, Cardet-Hernandez and Bryan will be charged with
harnessing individual customer and school-based interest in Mrs
Wordsmith's suite of evidence-based and pedagogically proven
products, which include books, tabletop games, and video games.
They will drive the continuing growth in global markets and across
the U.S., developing innovations to target literacy learning with a
science-based approach.
"Literacy is one of the world's great equalizers, and I firmly
believe game-based learning is an essential tool in this mission,"
said Pierre Lagrange, Executive
Chairman of Mrs Wordsmith. "I can't think of two more experienced
and driven professionals to take the reins of our strategic growth
plans and help ensure our products are in more homes and
classrooms."
Prior to joining Mrs Wordsmith in 2023, Cardet-Hernandez served
as the Senior Education Advisor to former New York City Mayor Bill DeBlasio and as the Director of Strategic
Initiatives for the NYC Department of Education. A former special
education teacher, Brandon has sat at the helm of two high schools,
leading both institutions through transformational change. He
currently serves on the Boston School Board.
"I've spent my career committed to ensuring that kids win. We
know that strong literacy skills are the bedrock for advancing
economic and health outcomes. I'm excited and honored to lead our
stellar team at Mrs Wordsmith in creating data-driven,
science-backed tools that empower students, teachers, and parents
to achieve," said Cardet-Hernandez. "It's a gift to work alongside
Pierre, Aimée, and the entire Mrs Wordsmith team to continue
growing our products' impact and getting our tools in young
people's hands. Together, we can close the opportunity gaps rooted
in sub-literacy and strengthen life-long learning."
Bryan most recently led product innovation in the Creative Play
Lab at the LEGO Group, pioneering learning through play. As an
award-winning edtech/healthtech founder herself - winner of Axa's
Health Tech & You 2019 Award within Mental Health in Children
Challenge - Aimée joins Mrs Wordsmith as an advocate for arming the
next generation with the skills to shape their future.
"Mrs Wordsmith presents me with the perfect opportunity to
combine my passion for learning through play - arming the next
generation with the skills they need to change our world for the
better, and to showcase the power of tech for good. I can't wait to
get started," said Bryan.
Both leaders assumed their roles July
9.
About Mrs Wordsmith
Mrs Wordsmith is a team of
artists, game designers, writers, data scientists, teachers, and
researchers. The company was founded in 2015 by Sofia Fenichell, a mother and writer with a
simple vision: to create educational content that worked, and that
her kids wanted to use. Schools weren't keeping pace with
entertainment and technology, and she was determined that language
would not be left in the dust. Using Hollywood-quality animation and
state-of-the-art game design, Mrs Wordsmith creates books, games,
and apps to improve the reading and writing outcomes of kids aged
4-11, and to make word learning hilariously fun both at school and
at home.
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