Redslim and Kantar Collaborate to Unlock Data Potential for CPG and Retail industry
July 10 2024 - 3:53AM
Business Wire
Redslim, known for its expertise in maximizing data consumption,
has today announced a new data partnership with Kantar’s
behavioural research division, Worldpanel.
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the full release here:
https://www.businesswire.com/news/home/20240709517670/en/
This collaboration will bring Kantar’s WorldpanelPlus insights
to life, thanks to Redslim SPRINT, a BI front-end for consuming
fragmented datasets. Businesses will be empowered with easily
accessible consumer data and actionable intelligence.
Kantar’s WorldpanelPlus service helps retailers and
manufacturers access complete and dynamic shopper insights to join
the dots on shopper behaviour across all trips, channels and
industries - online and offline.
Redslim manages critical market measurement data from different
sources, transforming, harmonizing and integrating into
ready-to-use data sets.
WorldpanelPlus users will benefit from Redslim SPRINT, an
intuitive online user interface, that enables analysts to quickly
grasp the business performance and its drivers through dashboards
that enable users to simply derive consumer insights from complex
data sets. With Redslim SPRINT, manufacturers and retailers can
easily navigate and analyze business performance, swiftly
responding to market trends and consumer needs.
“The collaboration with Kantar has been client-focused from day
one. Our teams cooperated strongly and went into the details from
the first day to bring to life WorldpanelPlus data. For Redslim
SPRINT, it is a fantastic milestone to see it becoming the
front-end of choice for such an impactful data service from
Kantar,” commented Marta Battiston, Chief Strategy Officer at
Redslim.
Russell Sylvester, Business Unit Director at Kantar, said:
"Redslim’s data and visualization expertise will help clients
leverage key insights quicker so they can make faster and more
informed decisions, ultimately driving their business success.”
About Kantar
Kantar is the world’s leading marketing data and analytics
company. We have a complete, unique and rounded understanding of
how people think, feel and act; globally and locally in over 90
markets. By combining the deep expertise of our people, our data
resources and benchmarks and our innovative analytics and
technology, we help our clients understand people and inspire
growth.
About Redslim
Redslim streamlines data management for teams faced with the
request to leverage fragmented datasets for critical decision
making. Specialized in data engineering, harmonization and BI,
their teams manage data from over 50 agencies and covering more
than 55 countries. Their technology-enabled services optimize data
consumption for more than 30 global organizations. Active for more
than 10 years, Redslim is constantly innovating their solutions to
always meet the evolving needs of their clients and data
partners.
Learn more at www.redslim.net and follow Redslim on
LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20240709517670/en/
mengshan.chen@redslim.net