New guide shows how bringing delivery management and the
post-purchase experience together can fuel customer loyalty and
business growth
LONDON, July 10,
2024 /PRNewswire/ -- Almost two-thirds of consumers
confess that a positive brand experience is more likely to win them
over than great advertising.[1] In a
world where the online retail space is growing increasingly
crowded, nShift is calling on ecom businesses to capitalize
on the growth opportunities in deliveries.
nShift is the world's leading provider of delivery and
experience management (DMXM). In a new report, it highlights the
need for close, effective collaboration between logistics
functions, in charge of the last mile, and ecommerce teams, who
oversee the customer experience.
The new nShift report, Beyond the box, notes that:
- Deliveries get people buying - offering the right
range of delivery options at checkout can boost conversions by
20%
- Deliveries keep people coming back for
more – if ecommerce deliveries are managed well, two
out of three customers will shop again
- Deliveries grow the retailer's reputation -
the vast majority (90%) of consumer trust brand recommendations
from friends.[2] Leaving customers
satisfied helps sow the seeds of growth
- Deliveries create new marketing and sales
opportunities - customers are far more likely to read
messages about deliveries and returns than they are other
communications from retailers. These present opportunities for
retailers to weave in relevant promotions
- Deliveries are at the heart of the shopping experience of
the future – 25-24-year-olds are the most likely age
group to abandon online baskets due to a lack of convenient
delivery options
Mattias Gredenhag, CTO at nShift said: "The
customer experience has never been so central to ecommerce. When
retailers stop seeing deliveries as a world of boxes and embrace
the opportunities the delivery experience can bring, they unlock a
world of potential.
"But retailers can only take advantage of these opportunities if
delivery management and the customer experience are joined-up.
Logistics and ecommerce teams need to be able to collaborate
effectively. The right software is crucial.
"Delivery and experience management (DMXM) from nShift provides
that platform. We bring together the core components of delivery
management – such as a library of over 1,000 carriers – with
customer facing applications and fully built-in solutions."
Read the full report: "Beyond the box – turning deliveries into
a business-building experience"
About nShift
nShift's delivery & experience management platform drives
ecommerce success. Grow beyond limits with constant innovation and
the world's largest carrier network. Build customer loyalty with
end-to-end tools that enhance experience. Unify data into usable
insight that connects and optimizes processes. With nShift,
make delivery the essential link between your brand and your
customers.
nShift. Worry less. Ship smarter. www.nshift.com
Shift/Retail Week report, "Customer Unlocked: inside the mind of
1,000 shoppers":
https://nshift.com/press/delivery-experience-more-important-to-online-shoppers-than-loyalty-perks
[1]
https://www.superoffice.com/blog/customer-experience-strategy/
[2] https://blog.shift4shop.com/brand-recommendations
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