The collaboration aims to enhance consumer understanding and
business impact prediction across the entire innovation
process.
BOSTON, July 10,
2024 /PRNewswire-PRWeb/ -- Zappi, the leading
consumer insights platform, today announced a strategic partnership
with Woxi, the agile predictive analytics platform for today's
innovation decision-makers. This partnership marks a significant
milestone in further enabling connected consumer insights and
real-time sales predictions to help businesses unlock true
consumer-centricity and bridge the gap between consumer insights
and their impact on sales.
"Agile research methods deliver success rates 4-6 times higher
than traditional methods," said Steve
Phillips, CEO of Zappi. "Partnering with Woxi enhances our
ability to provide always-on insights and sales forecasts,
optimizing product development with richer consumer insights."
By integrating Woxi's advanced sales forecasting capabilities
with Zappi's agile innovation system—which reduces the product
development cycle from ideation to market by 60%—brands can now
leverage real-time consumer insights and predictive analytics to
better understand consumer sentiment and anticipate business
outcomes at every stage of product development. This new offering
poses a notable disruption to traditional approaches, which rely on
slow and linear methods that offer point-in-time validation only
and don't reflect the dynamic nature of innovation projects.
"Agile research methods have shown to deliver success rates 4-6
times higher than traditional linear methods," said Steve Phillips, co-founder and CEO of Zappi.
"Partnering with Woxi enhances our ability to provide always-on
insights and sales forecasts, helping brands optimize every aspect
of new product development with richer consumer insights and
continuously updated sales predictions. We're excited about the
future to help our get one step closer to becoming truly
consumer-centric."
This partnership has already demonstrated success in a global
pilot with PepsiCo, a long-standing Zappi customer and leader in
consumer product innovation. With this proven track record, Zappi
is excited to extend this innovative solution to its broader
customer base, which includes industry giants like McDonald's,
Colgate-Palmolive, and Mars.
"We are thrilled about our collaboration with Zappi because
their agile consumer insights platform aligns seamlessly with
Woxi's commitment to continuous predictive analytics. Together, we
offer a transformative, all-encompassing solution that meets our
customers' needs for enhanced product innovation.", said
Christopher Adrien, CEO at Woxi.
About Zappi
Zappi is the leading consumer insights platform that makes you
smarter the more you use it. We help brands make every advertising
and product idea better than their last through faster, more
affordable, and better consumer insights. Our mission is to help
businesses become truly consumer-centric by bringing consumers into
every stage of the creative process.
Zappi has been named the Best Marketing Insights Platform by the
2023 MarTech Breakthrough Awards and one of the hottest martech
companies by Business Insider, and our award-winning culture has
been recognized by Fast Company, Comparably, Quirks, Great Place to
Work, and more.
A certified B-Corp, Zappi is committed to net-zero, fostering a
diverse and equitable workplace, and using our technology to
benefit the communities we serve. With over 300 employees in more
than 13 countries, we are a hybrid company where career growth is
equitable for everyone, whether you do your best work fully
remotely, from an office, or a mix of the two.
About Woxi
Woxi is a next-generation predictive analytics platform for
innovation decision-makers. Woxi helps drive better innovation
decision-making by enabling instantaneous sales predictions and
'what if' scenario planning, for every initiative, at every stage
of the development process, using the preferred insights and data
our clients already own. Woxi is a global innovation company,
building industry-leading frameworks, models, and software. We are
modern, agile product development specialists with decades of
experience in new product innovation. We work with the largest
multinational companies and help teams make better innovation
decisions through prediction.
Media Contact
Vinny Frazzetto, Zappi,
3128184144, vincent.frazzetto@zappistore.com,
https://www.zappi.io/web/
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SOURCE Zappi