Veggie-based pasta brand, Veggiecraft
incorporates new manufacturing process to launch eight revitalized
products featuring improved recipes and contemporary
packaging
SANDPOINT, Idaho, July 10,
2024 /PRNewswire/ -- Veggiecraft, known for its
dynamic lineup of veggie-based pastas, announced the
nationwide relaunch of its improved formula and new packaging to
introduce more consumers to its offerings. The updates include a
completely refined recipe and a modern packaging design for all its
items including Veggiecraft Cauliflower Rotini, Veggiecraft
Zucchini Penne, and Veggiecraft Sweet Potato Spaghetti. The new
formula now features a classic, neutral flavor and a sturdier al
dente consistency that holds its shape.
Since its founding, Veggiecraft's three-ingredient pastas have
stood out in the plant-based pasta scene by providing an easy way
to eat veggies. Each serving contains one-third of your daily
recommended vegetables. To inform the relaunch, Veggiecraft relied
heavily on consumer feedback to keep the key attributes brand fans
love—veggies in every bite, gluten-free, and a good source of
protein and fiber—while enhancing the taste and texture to closely
resemble traditional pasta.
"People have this perception that veggie-based pasta isn't as
tasty as traditional pasta, but choosing a gluten-free pasta option
shouldn't mean missing out on flavor and texture," said
Caroline Creasey, Veggiecraft Brand
Manager. "With our new Veggiecraft pasta line-up, everyone can
enjoy their veggies while still savoring every bite."
The product line includes eight new and improved,
vegetable-based pasta options spanning a growing assortment of
trendy pasta shapes and three original flavors including:
Veggiecraft Cauliflower Rotini, Veggiecraft Cauliflower Penne,
Veggiecraft Cauliflower Spaghetti, Veggiecraft Cauliflower Elbows,
Veggiecraft Zucchini Penne, Veggiecraft Zucchini Spaghetti,
Veggiecraft Sweet Potato Penne, and Veggiecraft Sweet Potato
Spaghetti.
These veggie-based pastas offer the perfect simple recipe swap
and mealtime solution that parents, or anyone, can rely on to sneak
a few extra veggies into their home meals and family dinners.
The Veggiecraft lineup is now available nationally in the pasta
aisle at major retailers including Kroger, Food Lion, Publix and
Winco, as well as on Amazon, for a suggested retail price of
$3.49-$4.99. Veggiecraft is owned by Litehouse Inc., a
leading consumer packaged foods company that's been around for over
60 years. For more information, visit
https://veggiecraft.com/ or find Veggiecraft in a store near
you at https://veggiecraft.com/where-to-buy/.
About Veggiecraft:
Veggiecraft empowers consumers to feel good about the pastas
they eat knowing there are veggies in every bite. With Veggiecraft
pastas, turn mealtimes into a win-win with products that are
delicious and nutritious. Made with just three ingredients,
Veggiecraft pastas meet a variety of dietary needs (including
gluten-free, dairy-free, and kosher) and provide one-third of your
daily recommended veggies per serving. Veggiecraft is part of the
Litehouse, Inc. family of brands, with products available at major
retailers across the United
States. As a 100% employee-owned brand, we care deeply about
the quality of our products and the satisfaction of our customers
and consumers. For more information, visit www.veggiecraft.com or
check out our Instagram page,
https://www.instagram.com/eatveggiecraft/.
About Litehouse, Inc.
Litehouse, Inc. started in the Hope,
Idaho restaurant of the Hawkins family over 60 years ago.
Since then, it has become a leader in refrigerated salad dressings,
dips, sauces, cheese, and other innovative consumer packaged goods,
manufacturing these delicious products at its five U.S. facilities
based in Idaho, Michigan, Utah, and Virginia. The diverse portfolio of Litehouse,
Inc. brands includes Litehouse, Veggiecraft, Organicville, and
Sky Valley, as well as various
licensed products with California Pizza Kitchen, Flavortown Sauces,
and Health Nut Dressings. Products are available through general
retail, e-commerce, foodservice, deli, member stores, and
value-added goods, including meal and salad kits. Litehouse is
proud to be 100% employee-owned, and each one of the
employee-owners delivers on high standards of quality and
innovation. For more information,
visit www.litehousefoods.com.
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SOURCE Veggiecraft