A Fusion of Fashion, Performance and Patriotism: GK Elite and USA Gymnastics Unveil Leotards and Apparel for Summer Olympics
July 10 2024 - 9:00AM
Business Wire
Official partner of USA Gymnastics will outfit
the Olympic Team in Paris, unveiling leotards and apparel before
the Summer Games for the first time ever; Press Kit with
Information and Images Available HERE
GK Elite and USA Gymnastics today revealed the leotards and
apparel that gymnasts will wear on-mat at the Olympic Games Paris
2024. This marks the first time that USA Gymnastics Olympic apparel
has been introduced prior to the Games.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240710597121/en/
2024 USA Women’s Olympic Gymnastics team
in GK Elite leotards to be worn during Team Final competition in
Paris (Photo: GK Elite Sportswear)
As the world’s leading brand of gymnastics competition and
training apparel, GK Elite’s logo will adorn the leotards and
apparel worn by the women’s and men’s gymnastics teams for the
second consecutive Olympic Games. The collection draws inspiration
from classic American patriotism and old Hollywood glamour while
blending sophisticated Parisian high fashion and sparkling light to
pay homage to the host city.
As USA Gymnastics’ Official National Team Gymnastics Competition
and Training Apparel Partner, GK Elite is the exclusive provider of
American gymnasts’ on-mat attire for the Olympic Games. For the
first time, a limited production of officially licensed replica
leotards and men’s shirts are available before debuting on mat at
the Olympics, allowing fans around the country to wear the replica
leotards of U.S. athletes while watching them compete in Paris. The
eight Women’s competition leotard replicas and the Men’s Team Final
shirt can be purchased while supplies last on gkelite.com.
“We are excited to continue our partnership with USA Gymnastics
and unveil our extraordinary designs for the gymnasts representing
our country at the Olympics,” said Matt Cowan, CEO of Elite
Sportswear, L.P., the parent company of GK Elite. “GK has a
decorated history as the world’s leading apparel provider for
competitive gymnasts and we take pride in having our brand worn on
the sport’s biggest stage. We strive to inspire gymnasts across the
world to feel and perform their best and are proud to outfit USA
Gymnastics’ team in Paris.”
The design of every Olympic Games garment was tailored
specifically for the gymnasts’ comfort and performance. All the
uniforms are made in the USA, having been designed, cut and
assembled at the Elite Sportswear headquarters in Reading,
Pennsylvania. GK Elite has earned status as the market leader in
gymnastics apparel because of its superior fit, design innovation
and unmatched quality. GK also has taken its partnership with USA
Gymnastics to the next level with innovative support of USAG mental
health initiatives for athletes and coaches.
“GK’s support for athletes both on and off the mat makes them a
truly holistic partner,” USA Gymnastics COO Lauryn Turner said. “We
are proud to partner with GK Elite to create our National Team
leotards and apparel to grow the sport of gymnastics across all
ages and disciplines, and we are thrilled to watch American
athletes pursue their dreams while wearing GK’s best-in-class
apparel.”
The women’s leotards are each adorned with thousands of luminous
Swarovski® crystals, providing world-class sparkle to every
athlete’s look that will ensure U.S. gymnasts stand out on the
competition mat. The eight leotards feature more than 47,000
Swarovski crystals, some applied by hand at GK’s Pennsylvania-based
production facility. Along with crystals, Swarovski pearls will be
featured on USA Gymnastics leotards for the first time as a tribute
to the host city of Paris.
A press kit with USA National Team apparel information and
images is available here. For more information about GK Elite and
its partnership with USA Gymnastics, visit www.gkelite.com.
About GK Elite
GK Elite is the world’s leading brand of gymnastics apparel and
is recognized around the globe for superior variety, quality, fit
and service. For over 40 years, GK has been dedicated to the sport
of gymnastics, contributing millions of dollars to support hallmark
grassroots gymnastics programs globally and is a proud partner of
USA Gymnastics. Known for their signature collections of gymnastics
workout leotards, GK has historically partnered with over 10
Olympic athletes and currently offers leotards designed by the most
decorated American gymnast, Simone Biles, 2020 Olympic gold
medalist Sunisa Lee, 2020 Olympic gold medalist Jade Carey, and
2020 Silver Medalist Jordan Chiles. Based in Reading, Pennsylvania,
Elite Sportswear, L.P., the company behind the GK Elite brand,
continues its commitment to American-made quality and continuous
innovation in designs for gymnastics apparel. Elite Sportswear,
L.P. also owns, manufactures, and distributes a full line of
swimwear under its brand, Dolfin Swimwear, and cheerleading apparel
through Omni Cheer and All Star Cheer. For more information
regarding GK, visit www.gkelite.com
About USA Gymnastics
Based in Indianapolis, USA Gymnastics is the national governing
body for gymnastics in the United States, overseeing the
disciplines of acrobatic, artistic, gymnastics for all, parkour,
rhythmic, and trampoline and tumbling. A member of the U.S. Olympic
and Paralympic Committee and International Gymnastics Federation,
the organization serves more than 200,000 members, including
athletes from the beginner to elite levels, parents, coaches, clubs
and club owners, and supports the U.S. teams for the Olympic Games,
World Championships, and other top-tier international events. USA
Gymnastics is committed to delivering top-quality education,
actively growing the sport across all levels and disciplines, and
providing safe, positive and empowering experiences for all
participants. For more on USA Gymnastics, visit www.usagym.org.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240710597121/en/
Kevin Flight, Elevate Communications: kflight@elevatecom.com,
781-439-7140 Jill M. Geer, USA Gymnastics: jgeer@usagym.org