With the addition of coached workouts, Ergatta
offers a comprehensive suite of game-based workouts, scenic rows,
and classes.
NEW
YORK, July 10, 2024 /PRNewswire/
-- Ergatta, the game-based home fitness brand, proudly
announced the launch of instructor-led studio classes, powered by
CityRow. Through a deal with WaterRower, who acquired the popular
studio fitness brand earlier this year, Ergatta now offers members
expert coaches and a premium class under the CityRow brand. This
latest release combines the thrill of game-based workouts, the
serenity of scenic rows, and the expert-led guidance of workout
classes for a comprehensive set of fitness options designed to
build lasting habits and drive real results.
This partnership combines game-based
workouts, scenic rows, and expert-led classes for a comprehensive
fitness suite.
Ergatta hosts the leading game-based rowing community of over
100,000 people who game, train, and compete in an ecosystem of
interactive game experiences. Members also explore a vast library
of scenic waterways from around the world. This latest addition
fills the missing piece: high-quality classes that emphasize
technique and form, guide members through tough intervals, and
focus on injury prevention.
"Ergatta is known for our best-in-class workout games, which is
great because that is our central focus," said Tom Aulet, Co-Founder and CEO of Ergatta. "At
the same time, we are also committed to offering the most content
variety in digital fitness and providing the necessary rowing form
guidance and feedback for our members. With the CityRow
partnership, it's now fair to say that Ergatta has the most
comprehensive and diverse digital content offering in connected
rowing."
The new classes offer a wide range of HIIT, endurance, strength,
and mobility exercises on and off the rower. The coached workouts
cater to all levels, from beginners learning how to row to advanced
users mastering good habits. Paired with CoachAI, Ergatta's
gamified form-analysis tool providing personalized form feedback,
members can follow instructor-led drills and track the improvement
of their technique over time. This integration of expert
instructors with personalized form analysis, tips and video
recommendations make Ergatta the best place to learn how to
row.
Ergatta now offers the most diverse and comprehensive fitness
content in digital rowing. From the best games in fitness and
scenic destinations around the world to a comprehensive library of
coached workouts, Ergatta offers an unparalleled range of options
to keep users engaged and challenged. Each content experience is
supported by personalization tools, goal-based workout programs and
other features to help build lasting habits and drive real results.
With a wide variety of classes available at launch and new releases
each week, Ergatta ensures there is always something new and
exciting to try. Classes are available to all Ergatta members and
can be accessed via the Ergatta Rower ($2499), Ergatta Lite ($1799), or tablet products compatible with
industry-leading analog rowing machines, including the WaterRower
Upgrade Package and the Concept2 Connection Kit.
About Ergatta
Ergatta is the leader in game-based
fitness, offering thousands of interactive workouts that challenge
members to hit interval targets personalized to their fitness
abilities, race live, compete as a team, and explore waterways
around the world. Now, with the addition of instructor-led classes,
Ergatta provides a comprehensive suite of fitness options designed
to build lasting workout routines that drive real results.
Handcrafted in Rhode Island from
durable and beautiful cherry wood, the Ergatta Rower was designed
to physically and aesthetically compliment the home. Crafted for
mobility, Ergatta rowers, which utilize near-silent water
resistance technology, can be effortlessly transported and stored
within seconds. Ergatta rowers are intuitively designed so it is
easy to use without any prior rowing knowledge and start at
$1,799 on www.Ergatta.com. The
brand's investors to-date include Advance Venture Partners,
Greycroft, Fifth Wall, Gaingels, TechStars, and WaterRower as well
as high-profile angel investors Hans
Tung (GGV), musicians Chamillionaire and E-40, Adrian Auon (Forward, Google), Mustafa Suleyman (DeepMind, Google),
Mark Pincus (Zynga), Operator
Partners, Scott Dorsey (ExactTarget,
High Alpha), Joe Zawadzki
(MediaMath), and Steve Simon
(Indiana Pacers).
Media Contact
Jarrett
Heflin
media@ergatta.com
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SOURCE Ergatta