Features a free assessment test that will analyze your
digital communications channel mix to provide data-backed
recommendations for improvement
ATLANTA and STOCKHOLM, July 10,
2024 /PRNewswire/ -- Sinch (Sinch AB (publ) -
XSTO: SINCH), which is pioneering the way the world communicates
through its Customer Communications Cloud, announced the launch of
its "Customer Connections" hub, an online resource center designed
to support CX professionals and marketers in building lasting
customer relationships through world-class experiences across all
digital channels.
To add value to the customer experience, businesses must enable
effective communications across the channels their customers
use. The "Customer Connections" hub is Sinch's latest
initiative to keep marketers informed on the ever-evolving digital
landscape and help them build stronger customer connections.
The hub features marketing communications related content including
trend research, testimonial videos, case studies, and useful guides
designed to help visitors create successful omnichannel customer
experiences.
The hub's standout feature is the "Connection Assessment" tool
that serves as a battle-test for existing cross-channel campaigns.
Based on internal data from more than 400k Sinch users, the test evaluates
communication optimization across 9 different channels. After
completing a short 4-question survey to gauge effectiveness,
participants receive a personalized assessment outlining strengths,
weaknesses, and improvement suggestions for delivering the ultimate
customer experience.
Building a customer communication strategy that drives
value.
Sinch interviewed over 500 consumers and more than 400 companies
across the U.S. to uncover the true building blocks of a meaningful
customer relationship. The learnings from this survey inform the
topics covered throughout the Customer Connection
hub:
- Making a strong first impression. Trust is a key factor
in making a positive first impression – over 30% say the company's
reputation was their main focus.
- Smarter Cross-channel engagement. Email is still the
preferred channel (40%) when customers want to reach a company
channel, followed by SMS (22%).
- Timing and frequency. Nearly 62% of consumers expect to
receive invoices and receipts within five minutes or less of making
an online purchase.
- AI engagement. A combined 78% said they prefer engaging
with a chatbot for troubleshooting or to get a question
answered.
"Effective customer communication involves understanding the
unique needs of your audience and focusing on what can truly
elevate their experience with a brand," said Jonathan Bean, Chief Marketing Officer at Sinch.
"With so many ways to engage today, it is essential for businesses
to maintain a seamless digital communications experience and
embrace an omnichannel approach. This means not only integrating
communications across the right mix of channels at the right stage
of the customer journey, but also being present where and when
customers expect and want to be reached."
Omnichannel communication is the new benchmark, making
personalized customer experiences a necessity for marketers. Stay
informed and sharpen your competitive edge by bookmarking the Sinch
"Customer Connections" hub, visit connections.sinch.com
For further information, please contact:
Janet Lennon
Director of Global Communications
janet.lennon@sinch.com
This information was brought to you by Cision
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SOURCE Sinch AB