Pixalate’s May 2024 Global Web Publisher Trust Indexes: Spotify.com Tops North America and LATAM Rankings, Independent.co.uk Leads EMEA & Line.me Earns No. 1 Spot in APAC
July 10 2024 - 9:12AM
Pixalate, the global market-leading ad fraud protection, privacy
and compliance ad platform, today released the May 2024 Web
Publisher Trust Indexes (PTI) for North America, EMEA, APAC, and
LATAM, ranking the top 100 websites for open programmatic ad
traffic quality across each region.Pixalate’s data science team
analyzed programmatic advertising activity of over 10 billion
global open programmatic ad impressions to compile this research.
The Website PTI rankings are based on Pixalate’s proprietary
technology and methodology, and span rankings for 235+ countries
across all four global regions, including breakdowns by 20+
different IAB taxonomy website categories.
The Website PTI is published monthly, along with Pixalate’s
other Publisher Trust Indexes, including the Mobile Publisher Trust
Index and CTV Publisher Trust Index.
The Top 5 rated websites for open programmatic ad
inventory quality in May 2024:North
America
1. spotify.com (unchanged)2. aol.com (was outside of the
top 10 in the April 2024 rankings)3. cnbc.com (was outside
of the top 10 in the April 2024 rankings)4. yahoo.com
(unchanged)5. thedailybeast.com (up from its previous rank
of No. 6)
Download the North America Website Publisher Trust Index
here.
Europe, the Middle East and Africa (EMEA)
1. independent.co.uk (unchanged)2. telegraph.co.uk
(up from its previous rank of No. 7)3. yahoo.com
(unchanged)4. theguardian.com (down from its previous rank
of No. 2)5. aol.com (unchanged)
Download the EMEA Website Publisher Trust Index here.
Asia-Pacific (APAC)
1. line.me (was outside of the top 10 in the April 2024
rankings)2. spotify.com (was outside of the top 10 in the
April 2024 rankings)3. nature.com was outside of the top 10
in the April 2024 rankings)4. yahoo.com (down from its
previous rank of No. 3)5. slideshare.net (up from its
previous rank of No. 9)
Download the APAC Website Publisher Trust Index here.
Latin America (LATAM)
1. spotify.com (unchanged)2. yahoo.com
(unchanged)3. researchgate.net (up from its previous rank of
No. 5)4. mediafire.com (unchanged)5. buzzfeed.com (up
from its previous rank of No. 6)
Download the LATAM Website Publisher Trust Index here.
Download Pixalate’s Web Publisher Trust
Indexes:
- North America Web Publisher Trust Index
- EMEA Web Publisher Trust Index
- LATAM Web Publisher Trust Index
- APAC Web Publisher Trust Index
Visit pixalate.com/rankings to see the latest ratings for the
top websites, TV apps, and mobile apps for free.
About Pixalate
Pixalate is a global platform for privacy
compliance, ad fraud prevention, and data intelligence in the
digital ad supply chain. Founded in 2012, Pixalate’s platform is
trusted by regulators, data researchers, advertisers, publishers,
ad tech platforms, and financial analysts across the Connected TV
(CTV), mobile app, and website ecosystems. Pixalate is
MRC-accredited for the detection and filtration of Sophisticated
Invalid Traffic (SIVT). www.pixalate.com
Disclaimer
The Publisher Trust Index (PTI) reflects Pixalate’s opinions
with respect to factors that Pixalate believes may be useful to the
digital media industry. Our reports and indexes examine
programmatic advertising activity on websites, mobile apps and
Connected TV (CTV) apps. Any insights shared are grounded in
Pixalate’s proprietary technology and analytics, which Pixalate is
continuously evaluating and updating. Any references to outside
sources in the Indexes and herein should not be construed as
endorsements. Pixalate’s opinions are just that, opinions, which
means that they are neither facts nor guarantees. This report is
not intended to impugn the standing or reputation of any person,
entity or app. Per the MRC, “‘Invalid Traffic’ is defined generally
as traffic that does not meet certain ad serving quality or
completeness criteria, or otherwise does not represent legitimate
ad traffic that should be included in measurement counts. Among the
reasons why ad traffic may be deemed invalid is it is a result of
non-human traffic (spiders, bots, etc.), or activity designed to
produce fraudulent traffic." Certain IVT is also sometimes referred
to as "ad fraud." Per the MRC, "'Fraud' is not intended to
represent fraud as defined in various laws, statutes and ordinances
or as conventionally used in U.S. Court or other legal proceedings,
but rather a custom definition strictly for advertising measurement
purposes."
Nina Taclott
Pixalate Inc.
ntalcott@pixalate.com