Celebrating the Joy and Power of Play
Worldwide
NEW
YORK, July 10, 2024 /PRNewswire/ -- Toys"R"Us,
the world's leading authority in toys and play, is thrilled to
announce the launch of a new global holiday, Toys"R"Us
Play Day, a worldwide celebration dedicated to the power of
play. Taking place on July 20th,
2024, Play Day will be celebrated at Toys"R"Us locations and
online across the Toys"R"Us at Macy's in the U.S.A., Asia,
Mexico, Saudi Arabia, South
Korea, Israel, Australia, India, South
Africa, Portugal,
Spain, and more.
"As the world's greatest champions of play, launching this
holiday underscores our belief that play can change the world,"
said Kim Miller Olko, Global CMO of
Toys"R"Us. "Harnessing our knowledge and authority we are inspiring
kids, adults and families to commit to putting the power of play
into action for themselves. Play Day is about recognizing the vital
role that play has in our lives and in our communities. In
today's fast-paced world, it is an antidote for stress and
disconnection, promoting healthy childhood development, mental
health for all ages, and family togetherness. We hope to
encourage everyone around the world to come together and celebrate
the magic of play and Toys"R"Us."
Play Day Highlights
- Pledge to Play: A world-changing commitment that fosters
a movement of joy and community. Pledging to Play is more than a
promise; it's a commitment to prioritize play in daily life. Those
who sign-up will receive a year of content, play ideas with product
recommendations, giveaways, and discounts to help inspire play and
family togetherness.
- Parade of Play: Toys"R"Us kids of all ages will march
through select Toys"R"Us locations. This parade is an invitation
for everyone to celebrate the happiness that play brings to our
lives. Following the parade and pledge, customers can join in on
fun activities, including special discounts, giveaways, chances to
win prizes, photo opportunities with Geoffrey the Giraffe, and a
unique shopping experience designed for Play Day.
Building on Tradition
Play Day marks the second global
holiday introduced by Toys"R"Us, following the successful launch of
Geoffrey's Birthday on October 17th.
Geoffrey's Birthday has become a popular annual event, celebrated
worldwide with festivities that highlight the joy of toys and play,
featuring brand mascot Geoffrey the Giraffe and toy brand
activations. With Play Day, Toys"R"Us continues its tradition of
championing play by creating another special occasion for kids and
families to come together and celebrate.
Celebrating Globally
Toys"R"Us Play Day will be a
worldwide celebration, with activities and events designed to
engage communities. From in-store events to online activations,
Play Day will create a ripple effect of positivity and connection
for Toys"R"Us kids of all ages around the world.
"At Toys"R"Us Asia, we are committed to fueling imagination
and inspiring the next generation through the power of toys and
play. Play Day is a significant initiative that promotes the
benefits of play, including supporting child development at
different stages, nurturing mental well-being and bringing families
closer together. In Asia, we are
excited to launch interactive play experiences in 395 stores across
9 Asian markets on July 20, 2024,
with an aim to raise awareness and infuse a playful energy into the
community," said Flora Tsui, VP -
Marketing & Digital Strategy at Toys"R"Us Asia.
"We are excited to welcome families to Play Day at Toys"R"Us
Macy's locations in the U.S.," said Tom
Leuer, Vice President of Food & Toys at Macy's. "As part
of Macy's Summer's Greatest Hits, our goal is to surprise and
delight our customers with engaging events such as Play Day,
alongside other fun in-store experiences designed to inspire joy
throughout the summer season."
Macy's will be hosting events at select Toys"R"Us at Macy's
locations on Play Day as well as in-store opportunities at every
Toys"R"Us at Macy's store to register to Pledge to Play, adding to
the nationwide celebration. The store locations and schedule for
Play Day can be found at: www.toysrus.com/playday.
Join Us on Play Day!
Toys"R"Us Play Day promises to be
a memorable event whether you participate by taking the Pledge to
Play or attending an in-store event on July 20, 2024, at your local Toys"R"Us store.
For more information about Toys"R"Us Play Day and how to
participate, visit toysrus.com/playday or follow
@toysrus on social media with the hashtag #TRUPlayDay
About Toys"R"Us
Toys"R"Us is a global leader in the
toy industry, celebrating the joys of childhood and play for over
70 years. Geoffrey the Giraffe™, the beloved mascot of Toys"R"Us,
is adored by millions of kids and their families around the world.
In the U.S., Toys"R"Us can be found inside every Macy's store, at
flagship locations at American Dream and Mall of America, and
online at toysrus.com. Globally, the brand generates more than
USD $2 billion in annual retail sales
through over 1,400 stores and e-commerce businesses in 31
countries. Toys"R"Us is owned by WHP Global, a leading brand
management firm with a portfolio of consumer brands that generate
USD$7.5 billion in retail sales.
Follow @toysrus on social for the latest updates.
Media Contacts
Toys"R"Us Global
Jaime
Cassavechia / Demi Halawa
380218@email4pr.com
(212) 518-4771
MACY'S
Julissa
Bonfante/Gillian Boyland
380218@email4pr.com
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SOURCE Toys"R"Us