Scientific American Wins Seven Telly Awards
July 10 2024 - 10:01AM
Business Wire
Telly Awards recognize Scientific American’s
video content for excellence.
Scientific American, the oldest continuously published magazine
in the United States, has been recognized in seven categories of
the 45th Annual Telly Awards, winning seven awards and besting more
than 13,000 other submissions. The magazine was awarded for visual
compositions on topics that included the cosmos and sexual
education and in formats that included documentary shorts and
TikTok videos.
The brand’s renewed focus on visual and digital media for
driving engagement is representative of its leadership’s strategic
vision. One example of this is an upcoming digital issue available
July 16th that will feature games and other interactives.
Scientific American’s efforts at multimedia storytelling have
netted positive responses with the brand’s TikTok videos achieving
over 1 million likes in less than a year on the platform.
In the “Nature & Wildlife” category, Scientific American was
awarded a Silver award for Quest to Save the Parasites, a video
spreading awareness about underappreciated parts of nature. In the
“Science & Technology” category, Scientific American received a
Silver award for Animal/Robot, a short work on xenobots. For
Fallout, an exposé analyzing the risks of a recent U.S. revamp of
the country’s nuclear arsenal, Scientific American secured a Silver
award in the “Documentary: Short Form” category. In the “Explainer”
category, Scientific American won a Silver award for First Light:
How the James Webb Space Telescope Changed Astronomy Forever. For a
profile of Utah teenagers who found a way to educate themselves on
issues of consent, intimate partner violence, and reproductive
health – The Talk, Scientific American won a Silver award in the
“Documentary: Short Form” category.
The magazine further won two Bronze awards in the categories of
“Education & Discovery” and “Health & Safety” for two
efforts, Scientific American Social Video and the Rx
Revolutionaries video profile series.
Kimberly Lau, President of Scientific American and Vice
President of Consumer Media at Springer Nature, said: “Scientific
American continues to reimagine the ways we tell science stories
and engage our audiences. It is wonderful to see our multimedia
team’s creativity and journalistic skill recognized by these
awards.”
Laura Helmuth, Editor in Chief of Scientific American, said:
“We’re thrilled to share these insightful, exciting and delightful
videos with the world. Every story is a science story, and our
multimedia team and their creative partners make science welcoming
and enlightening for everyone.”
Scientific American’s increased recognition for excellent visual
content demonstrates the importance and impact of multimedia
science storytelling. Under the helm of Helmuth and Lau, total
brand footprint has grown 17% from 2022 to 2024, according to the
MRI-Simmons Spring report.
About Scientific American
Founded in 1845, Scientific American is the oldest continuously
published magazine in the US and the leading authoritative
publication for science and technology in the general media.
Together with scientificamerican.com and 8 local language editions
around the world it reaches more than nine million readers.
Scientific American is published by Springer Nature, a leading
global research, educational and professional publisher, home to an
array of respected and trusted brands providing quality content
through a range of innovative products and services. Springer
Nature was formed in 2015 through the merger of Nature Publishing
Group, Palgrave Macmillan, Macmillan Education and Springer
Science+Business Media.
About the Springer Nature Group
Springer Nature opens the doors to discovery for researchers,
educators, clinicians and other professionals. Every day, around
the globe, our imprints, books, journals, platforms and technology
solutions reach millions of people. For over 180 years our brands
and imprints have been a trusted source of knowledge to these
communities and today, more than ever, we see it as our
responsibility to ensure that fundamental knowledge can be found,
verified, understood and used by our communities – enabling them to
improve outcomes, make progress, and benefit the generations that
follow.
Visit: springernature.com/gp/group and follow
@SpringerNature.
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Eseohe Arhebamen-Yamasaki | Head of Communications, US |
Springer Nature eseohe.yamasaki@springernature.com