GREENWICH, Conn., July 10,
2024 /PRNewswire/ -- Southfield Capital, a
premier lower middle market private equity firm, announced today
its partnership with Business Development Resources, Inc. ("BDR" or
the "Company"), a leading business coaching and training
organization to field services contractors and distributors. As
part of Southfield's investment in BDR, the Company simultaneously
acquired BxB Media, a full-service marketing agency supporting
similar field services contractors. BDR's owner, Bruce Wiseman, will remain involved in the
business post-close, with Mr. Wiseman continuing in his existing
capacity as CEO.
BDR provides business coaching and training to field services
contractors and distributors. The Company helps founder-owned
services businesses build sustainable companies through a broad
portfolio of coaching services focused on strategy, accounting and
marketing. The Company leverages a rigorous curriculum and
exceptional team of coaches to succeed in driving value for its
partners. BDR was founded in 1998 by Bruce
Wiseman and Barry Burnett (in
memoriam) and is headquartered in Seattle, WA.
BDR and BxB Media have been partnering for over a decade to
support the growth of field service contractors nationwide. That
history, paired with aligned missions, visions, and values, led to
a natural fit in the acquisition process. The BxB Media brand will
operate under BDR as a new "Marketing Services" department,
continuing to expand the reach of two first-class industry
brands.
"We are excited to partner with Southfield and believe this
partnership will enable BDR to accelerate growth and expand our
reach and capabilities for our clients. From the beginning of this
process, it was clear the Southfield team aligned with our
organization both culturally and in their strategic vision," said
Bruce Wiseman. "Southfield's proven
track record of building exceptional growth businesses makes us
confident we will successfully expand our core markets while
maintaining our position as a leading coaching and training
organization with a winning culture. We will continue to provide
best-in-class service to the home service industry, driving
exemplary results for our clients."
Chris Grambling, Principal at
Southfield Capital, commented, "We are pleased to partner with
Bruce and the BDR team. They have built a tremendous business over
their 25-year history and have numerous growth opportunities that
Southfield is ready to assist with. With BDR's impressive team and
client base, alongside an industry-best curriculum, we believe
there is a very exciting road ahead."
Tree Line Capital Partners provided debt financing. Troutman
Pepper Hamilton Sanders LLP provided legal counsel to Southfield
Capital and Houlihan Lokey acted as
Southfield's exclusive financial advisor. Uplift Partners acted as
the exclusive financial advisor to BDR and BxB.
About Southfield Capital
Southfield Capital is a private equity firm that invests in
high-growth, lower middle market companies in the outsourced
business services sector. The firm targets companies with
$4 - 15 million in EBITDA and
partners with management to scale the business through a
combination of organic and acquisition growth strategies.
For more information, please visit
www.southfieldcapital.com.
Southfield Capital, LLC
140
Greenwich Avenue • Greenwich •
Connecticut • 06830
Telephone:
203.813.4100
www.southfieldcapital.com
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SOURCE Southfield Capital Advisors