The chicken finger franchise is committed to proactively
building the support infrastructure its system will need for rapid
growth. Alex Camp and Ashley Reynolds are the newest additions
supporting this mission.
DALLAS, July 10,
2024 /PRNewswire-PRWeb/ -- With 16 restaurants open
and another 212 awarded, including 91 in the first quarter alone,
Soon to be FamousTM chicken finger franchise Layne's Chicken
Fingers is building an incredible team to support its rapidly
growing system. In addition to moving into its new office, which
will accommodate more team members and provide them with the space
they need as the brand scales, Layne's has welcomed several new
experts to the family to bolster its franchisee support.
"We have more corporate employees than we have stores; there are
not a lot of brands our size that can say that," said CEO
Garrett Reed. "We are designed right
now to support 40 units. We've spent the last two years building
that team, so unlike other young franchise groups, we don't have to
catch up to the growth of our franchisees — we're ahead of
pace."
Shaq Jones, director of training,
and Justin Olivieri, director of
construction, have worked closely with both the leadership team at
the corporate office and local franchisees to support owners
through the development and opening processes.
To support ongoing expansion, the team also recently welcomed
Alex Camp as senior director of
operations and Ashley Reynolds as
director of marketing.
Camp, who has been in the restaurant industry since his teens,
brings decades of experience in restaurants and franchising. Though
he spent time with large brands during his career, it was the charm
of the growing Layne's system that encouraged him to make the
leap.
"As I started to dive more into what Layne's is and get to know
the leadership team, it was really just the passion that I saw,"
Camp said. "From its roots in College
Station 30 years ago, all the way to the team members,
executive leadership and guests of today … Every bit of feedback
from anybody that I talked to showed that they loved Layne's. That
excitement and passion is contagious, and I fell in love with the
concept at that point."
As Layne's grows, Camp will work to ensure that all operational
decisions the brand makes are in the best interest of both the
franchisees and the brand as a whole.
Reynolds' ongoing support will enable Layne's to bridge the gap
between the developments it takes on internally and the guests that
will be impacted by them. Reynolds has a similar background in
hospitality, noting that, after she started waiting tables at 18,
she "fell in love with the industry and never left." Now, she is
excited to be the "voice of the customer" at the home office,
bringing another perspective to the team and conceptualizing
marketing efforts with the guest experience in mind.
"We have the voice of the franchisees and operators represented
at our home office, and now, we have the voice of the customer in
the room," said Chief Operating Officer Samir Wattar. "Ashley and Alex both understand
where we are and where we want to go, and they're committed to
being a part of our growth without changing the culture or essence
of Layne's Chicken Fingers. We're excited to have them."
With plans to continue expanding nationwide as they work toward
50 units open by the end of 2025, the entire Layne's team is
excited about the growth it is experiencing at the home office and
leading in local markets across the country.
"I can't contain myself when I talk to people about it," Jones
said. "I love this brand because they're selective about who they
bring into this family because we want them to truly represent the
brand. We want Layne's to be a household name, and we're going to
make it happen with great customer service and great food. Just
stay tuned."
To find out more information on costs to buy this franchise,
please visit
https://1851franchise.com/layneschickenfingers/info.
Media Contact
Jessica Tcholakov, Mainland,
3125263996, jtcholakov@hellomainland.com,
www.hellomainland.com
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SOURCE Mainland