Partnership aims to recover 33,000 pounds of
plastic waste in July
WILMINGTON, Del., July 10,
2024 /PRNewswire/ -- Tru Earth, a B Corp certified,
multi-national household cleaning products organization focused on
eliminating single-use plastic in the home, today announced a
collaboration with CleanHub. The partnership will enable Tru Earth
to dedicate a portion of its laundry eco-strip® sales to recover an
additional 33,000 pounds of plastic waste throughout the month of
July.
Like Tru Earth, CleanHub envisions a world free of plastic
pollution. To achieve this, they focus on preventing plastic
from ever entering the environment, establishing effective waste
collection systems in coastal communities and creating fair,
dignified jobs. By collecting waste that otherwise wouldn't be
collected, CleanHub ensures that plastic is intercepted before it
can pollute our oceans. The organization joins Tru Earth's roster
of existing partners focused on preventing plastic pollution, which
includes the conservation group Ocean Wise.
"We're excited to partner with an organization that shares a
proactive approach to plastic pollution, which is to prevent it
from entering the environment in the first place," said
Brad Liski, chief executive officer
at Tru Earth. "There's a perfect synergy between our two
organizations, so joining forces with CleanHub was a natural step
and we're eager to accelerate our action in fighting the global
plastic waste crisis."
CleanHub allows companies to choose how much plastic they would
like to collect and then works with local waste organizations to
collect plastic from businesses and households and sort into
categories for safe processing. Through this process, the
organization has enabled the recovery of more than four million
pounds of ocean-bound plastic from around the world, while creating
dignified jobs for waste workers in countries like India and Indonesia.
"It is incredibly inspiring to see Tru Earth expand its
commitment to protecting the planet and being part of the solution
to the plastic crisis," said Joel
Tasche, co-founder and chief executive officer of CleanHub.
"I'm equally hopeful and excited about this partnership and its
potential to encourage more companies to take action and consumers
to support forward-thinking organizations like Tru Earth."
Tru Earth centers its operations around the organization's
critical cause, which is to make true lasting change that helps
save the planet. Since inception, the B Corp has leveraged its
ongoing business growth to amplify its initiatives aimed at
eliminating household short-lived and single-use plastics and
additionally, continuing to increase its robust donation program.
Partnering with CleanHub will allow the organization to deepen its
commitment to preventing plastic waste, fostering a healthier
future for the planet and next generation and donating
first-quality laundry eco-strips®.
To date, Tru Earth has saved more than 185 million plastic
containers from entering landfills and oceans by offering consumers
an alternative to traditional laundry products through its
innovative laundry eco-strips®, which come in plastic-free, fully
recyclable, lightweight packaging. Tru Earth's global giving
program has donated more than 48 million laundry eco-strips®, or
loads of wash, to in-need individuals and organizations around the
world.
To track Tru Earth's progress with CleanHub, which is tracked
through CleanHub's own Track & Trace technology to ensure
certified impact, you can follow its journey, here:
https://www.cleanhub.com/impact-report/tru-earth.
Learn more about Tru Earth and join its critical cause by
visiting www.tru.earth or follow along with @TruEarthMovement
on social media.
ABOUT TRU EARTH
Five years ago, Tru Earth, a Certified
B Corporation, carved out a new category for laundry detergent with
its laundry eco-strip®, providing customers—who they call
#TruChangeMakers—a cleaner way to clean. As a multi-national
household cleaning product organization, Tru Earth's business model
equally prioritizes environmentalism, financial success and social
good. Their rapid growth rate affirms this strategy, and is
bolstered by their global expansion and fast-growing retail
footprint into 27,000 stores throughout North America.
At its core, the #TruEarthMovement consists of millions of
#TruChangeMakers in 80 countries committed to its critical cause to
make true lasting change that helps save the planet. To date, Tru
Earth has saved more than 185 million plastic containers from
entering landfills and oceans by offering consumers an alternative
to traditional laundry products through its innovative laundry
eco-strips®, which come in plastic-free, recyclable packaging. Tru
Earth's global giving program has donated more than 48 million
laundry eco-strips®, or loads of wash, to in-need individuals and
organizations around the world.
To learn more about Tru Earth and join its critical cause, visit
www.tru.earth or follow along on social media, including
Facebook, Instagram, X, and Youtube.
ABOUT CLEANHUB
Founded in 2020, CleanHub is a
Berlin-based company that provides
a scalable solution to plastic pollution. They connect coastal
communities to proper waste collection where it didn't exist before
and create safe and dignified jobs in local communities. Brands can
support the mission by funding the collection of waste that
otherwise wouldn't be collected. CleanHub's AI technology tracks
the entire process from collection to disposal, ensuring
transparency. It's verified by TÜV SÜD according to ISO standards.
For more information, visit www.cleanhub.com.
Media Contact:
Madison Kane
madison.kane@finnpartners.com
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SOURCE Tru Earth