- Genesis and the MICHELIN Guide partner to bring exclusive
programming while recognizing top hospitality leaders
- Genesis brand's Distinctly Korean hospitality approach aligns
with the MICHELIN Guide's mission to highlight memorable dining
experiences
FOUNTAIN
VALLEY, Calif., July 10,
2024 /PRNewswire/ -- Genesis Motor America today
announced its official automotive partnership with the MICHELIN
Guide, the premier dining guide for unforgettable gastronomy
experiences, in the United
States.
Genesis' year-long partnership with the MICHELIN Guide includes
a one-of-a-kind content series utilizing the brand's flagship
space, Genesis House, which was
added to the MICHELIN Guide's New York City Guide in 2023. The
content series includes programming focused on expressing culinary
excellence through Korean hospitality and recognizing top leaders
in the industry.
"At Genesis, we leverage our Distinctly Korean cultural heritage
to curate elevated hospitality experiences for our guests at every
touchpoint," said Claudia Marquez,
chief operating officer, Genesis Motor North America. "Our
partnership with the MICHELIN Guide signals the Genesis brand's
ambition to be a leader in hospitality."
"As a key partner in both mobility and hospitality, Genesis
proves to be the perfect fit for the MICHELIN Guide, as we work
together to innovate across both industries," said Gwendal
Poullennec, International Director of the MICHELIN Guide. "Through
elevating both culture and cuisine, this partnership will further
highlight the hospitality leaders across the U.S. gastronomy scene
for their dedication and excellence."
Future programming from the partnership will include a MICHELIN
Guide and Genesis House co-hosted
Hamptons dinner with East End tastemakers this fall. Partnership
content will be amplified across MICHELIN and Genesis House-owned
channels, including social media.
The MICHELIN Guide in North
America
Michelin announced its first North American Guide in 2005 for
New York. Guides have also been
added in Chicago (2011);
Washington, D.C. (2017);
California (San Francisco in 2008, statewide 2019);
Miami/Orlando/Tampa,
Florida (2022); Toronto
(2022); Vancouver (2022);
Colorado (2023); Atlanta (2023); and Mexico (2024).
About the MICHELIN Guide
Recognized globally for excellence and quality, the MICHELIN Guide
offers a selection of world-class restaurants.
- The famous one, two and three MICHELIN Stars identify
establishments serving exceptional cuisine that's rich in flavor,
remarkably executed and infused with the personality of a talented
chef.
- The Bib Gourmand is a designation given to select restaurants
that offer good quality food for a good value – often known as
personal favorites among the inspectors when dining on their own
time.
- The MICHELIN Green Star honors restaurants that are pioneers in
sustainable gastronomy.
- Recommended restaurants and special professional awards are
also highlighted by the MICHELIN Guide inspectors.
The MICHELIN Guide remains a reliable companion for any traveler
seeking an unforgettable meal and hospitality experience. The Guide
was first published in France at
the turn of the 20th century to encourage the development of car
mobility as well as tire sales by giving practical advice to
motorists. Progressively, the Guide has specialized in restaurant
and hotel recommendations. Michelin's inspectors still use the same
criteria and manner of selection that were used by the inspectors
in the very beginning.
The restaurant selections join the MICHELIN Guide selection of
hotels, which features the most unique and exciting places to stay
around the world. Visit the MICHELIN Guide website, or download the
free app for iOS and Android, to discover every restaurant in the
selection and book an amazing hotel.
Thanks to the rigorous MICHELIN Guide selection process that is
applied independently and consistently in more than 40 destinations
(60+ Guides), the MICHELIN Guide has become an international
benchmark in fine dining.
All restaurants in the Guide are recommended by Michelin's
anonymous inspectors, who are trained to apply the same time-tested
methods used by Michelin inspectors for many decades throughout the
world. This ensures a uniform, international standard of
excellence. As a further guarantee of complete objectivity,
Michelin inspectors pay all their bills in full, and only the
quality of the cuisine is evaluated.
To fully assess the quality of a restaurant, the inspectors
apply five criteria defined by Michelin: product quality; mastery
of cooking techniques; harmony of flavors; the personality of the
chef as reflected in the cuisine; and consistency over time and
across the entire menu. These criteria guarantee a consistent and
fair selection so a Starred restaurant has the same value
regardless of whether it is in Paris, New
York or anywhere else in the world.
Genesis Motor North America
At Genesis, we put the customer at the center of every decision
we make. Genesis is a global automotive brand that delivers the
highest standards of performance, design, safety, and innovation
while looking towards a more sustainable future. Genesis designs
customer experiences that go beyond products, embodying audacious,
forward-thinking, and distinctly Korean characteristics within its
unique Athletic Elegance design identity. With a growing range of
award-winning models — including the 2023 MotorTrend Car of
the Year G90 along with G70, G80, GV60, GV70, GV80, and GV80 Coupe
– Genesis aims to lead the age of electrification with battery EVs,
starting with its Electrified G80, GV60, and Electrified GV70
models.
Please visit our media site for the latest news at
www.genesisnewsusa.com (United
States) and www.genesisnews.ca (Canada).
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SOURCE Genesis Motor America