NEW
YORK, July 10, 2024 /PRNewswire/ -- The global
intimate apparel market size is estimated to grow by USD 49.8 billion from 2024-2028, according
to Technavio. The market is estimated to grow at a CAGR of
7.09% during the forecast period. The
customization of intimate apparel plays a pivotal role in shaping
market demand, particularly amidst a growing preference for
visually appealing and personalized products among
fashion-conscious consumers, predominantly women. Customization not
only enhances consumer satisfaction by meeting individual
preferences and sizes but also aligns with the rising trend of
athleisure in the industry. However, the market faces challenges
such as intense competition due to fewer barriers to new entrants.
Key players like Victoria's Secret, Hanesbrands, and Chantelle SA
continually innovate to maintain market relevance amid dynamic
consumer preferences and competitive pressures.
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Product (Lower inner
wear, Upper inner wear, Sleepwear and loungewear, Thermal wear, and
Others), Gender (Female and Male), Distribution Channel (Offline
and Online), and Geography (APAC, Europe, North America, South
America, and Middle East and Africa)
|
Region
Covered
|
APAC, Europe, North
America, South America, and Middle East and Africa
|
Key companies
profiled
|
American Eagle
Outfitters Inc., BAREWEB INC., Chantelle SA, Debenhams Plc, Embry
Holdings Ltd., Hanesbrands Inc., Hanky Panky Ltd., Jockey
International Inc., Lise Charmel, Marks and Spencer Group plc, MAS
Holdings Pvt. Ltd., PVH Corp., Shenzhen Huijie Group Co. Ltd.,
Sockkobe Co. Ltd., Stella McCartney Ltd., Triumph Intertrade AG,
Urban Outfitters Inc., Victorias Secret and Co., Wacoal Holdings
Corp., and Zivame Platform
|
Key Market Trends Fueling Growth
Intimate apparel, once considered a mere necessity, has
transformed into a fashionable category, particularly among women.
The evolution of this market has led key manufacturers to expand
their offerings beyond traditional lingerie to versatile and
stylish innerwear. One such trending product is sports bras, which
have gained popularity due to their comfort, functionality, and
fashion appeal. As consumers increasingly seek better performance
from their clothing, manufacturers are responding with innovative
fabrics and designs to cater to various cup shapes and absorb
perspiration effectively. Chantelle, for instance, has introduced
high-impact sports bras suitable for work, gym, yoga, and other
activities. To meet the growing demand, competitors are forming
strategic partnerships with each other and with yoga apparel
specialists.
The Intimate Apparel Market is thriving, with a focus on
aesthetic value and fabric behavior driving trends. Yarns and
treatment processes are key areas of innovation. Online selling is
growing, particularly among the female segment, who value
convenience. However, counterfeit products pose a challenge, with
brick-and-mortar stores offering expertise and authenticity.
International brands dominate, offering undergarments like corsets,
personal clothing items, and foundation pieces for women and men.
Bodily excretions and friction are considerations for fabric
selection. Seasonal swings impact retail stocks, with outer
clothing, thermals, hosiery, and sleep lingerie popular. Working
women make up a significant portion of the market, with bras,
vests, and undershirts in high demand. Intimate clothing includes
items for the torso, waist, legs, and genital and buttocks areas.
Underwear, lingerie, and outerwear are essential components of this
market. International brands cater to both genders, with items
designed for various body components and occasions.
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Market Challenges
- The Intimate Apparel Market is characterized by a significant
number of key players, including AEO Management, Berkshire
Hathaway, Hanesbrands, Jockey International, PVH, and L Brands.
Over the past five years, new entrants such as e-retailers, private
labels, and start-ups like ADOREME.COM have emerged, offering
luxury lingerie at competitive prices. This has led to intense
competition and price wars among manufacturers. To differentiate
their products, key players focus on comfort level, fabric quality,
price, and variety. However, due to the price wars, some
manufacturers may compromise on quality, potentially impacting
consumer satisfaction.
- The Intimate Apparel Market encompasses various clothing items
such as undershirts, vests, lingerie, thermals, hosiery, sleep
lingerie, bras, and panties for both men and women. Challenges in
this market include seasonal swings, retail stocks, and the working
women population's growing demand for comfortable and high-quality
undergarments. Body parts like buttocks, waist, legs, and torso
require specific attention in fabric quality. Comfort is key, with
briefs, bras, and boxers leading the segment. Bust-sized bras,
medical fabrics, and outer garments add value through thermal,
sensorial, and motion benefits. Men's intimate apparel includes
vests, boxer shorts, and boxer briefs. Market shifts require
adaptability to meet consumer preferences and seasonal
demands.
For more insights on driver and
challenges - Download a Sample Report
Segment Overview
This intimate apparel market report extensively covers market
segmentation by
- Product
- 1.1 Lower inner wear
- 1.2 Upper inner wear
- 1.3 Sleepwear and loungewear
- 1.4 Thermal wear
- 1.5 Others
- Gender
- Distribution Channel
- Geography
- 4.1 APAC
- 4.2 Europe
- 4.3 North America
- 4.4 South America
- 4.5 Middle East and
Africa
1.1 Lower inner wear- The Intimate Apparel Market
refers to the production and sale of undergarments and related
products. This industry caters to the demand for bras, panties,
shapewear, and other related items. Key players in this market
include Hanesbrands, Victoria's Secret, and Wacoal. Consumers'
preferences for comfort, style, and affordability drive market
growth. The market size was valued at USD32.2 billion in 2020 and is projected to reach
USD44.7 billion by 2026, growing at a
CAGR of 5.5% during the forecast period. The market expansion is
attributed to increasing consumer awareness, changing fashion
trends, and rising disposable income.
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data (2018 -
2022) - Download a Sample Report
Research Analysis
The Intimate Apparel Market encompasses a range of personal
clothing designed to be worn close to the body, including
undergarments like corsets, bras, and foundation pieces for both
men and women. These clothing items serve various functions, from
providing support and shaping to enhancing thermal value and
sensorial comfort. They come in various forms, such as
tight-fitting dress garments and outerwear, designed to minimize
friction and prevent bodily excretions from staining outer
clothing. The market also includes a wide array of fabrics, yarns,
and treatment processes to cater to diverse consumer preferences,
focusing on factors like fabric behavior, thermal value, motion
value, aesthetic value, and sensorial value. Intimate apparel is
often considered a second skin, providing both functionality and
comfort to the wearer. The market caters to different body parts,
including the waist, legs, and torso, and includes a vast range of
clothing items, from undershirts to outer garments.
Market Research Overview
The Intimate Apparel Market encompasses a wide range of personal
clothing designed to provide comfort and support beneath outer
garments. This market includes various types of undergarments such
as corsets, foundation pieces, and lingerie for both men and women.
For women, this market includes bras, panties, drawers, shorts,
sleep lingerie, and shape wear. Men's intimate apparel includes
vests, boxer shorts, boxer briefs, and briefs. Seasonal swings and
retail stocks are significant factors influencing the market.
Comfort and fabric quality are crucial considerations for
consumers. The briefs segment is a major contributor to the market,
with bust-sized bras and medical fabrics also gaining popularity.
Intimate clothing for women is often referred to as a "second
skin," providing thermal value, sensorial value, motion value, and
aesthetic value. The market caters to various body parts, including
the genital, buttocks, and waist. The market experiences seasonal
shifts, with retailers stocking up on comfortable undergarments for
different weather conditions. Online selling and brick-and-mortar
stores coexist, with female expertise playing a crucial role in
sales. International brands dominate the market, but counterfeit
products pose a challenge. Fabric behavior, yarns, and treatment
processes are essential factors influencing the market. The market
includes various clothing items, from corsets to thermals, hosiery,
and outerwear. Ultimately, the intimate apparel market prioritizes
comfort, functionality, and aesthetics.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Product
-
- Lower Inner Wear
- Upper Inner Wear
- Sleepwear And Loungewear
- Thermal Wear
- Others
- Gender
-
- Distribution Channel
-
- Geography
-
- APAC
- Europe
- North America
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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