Sterling Trading Tech Resources its Successful Asia Initiative with Local Business Development and Client Service
July 10 2024 - 7:00PM
Following on its two previous strategic announcements of launching
Asia in 2024, today Sterling Trading Tech (Sterling), in response
to local market demand, is building the initiative further by
resourcing it with local business development experts.
Industry veterans Clara Lee and Jason Yoon-Hendricks have been
recruited as APAC Sales Directors. Both have extensive experience
in business development and relationship management. Lee was
previously with Eventus and MSCI (in analytics). Prior to Sterling,
Yoon-Hendricks has served with Refinitiv, Thomson Reuters, and REDI
Global Technology. They are responsible for building out Asia
market share – part of Sterling’s overall growth plan and
trajectory.
Korea, Hong Kong, and Singapore increasingly seek sophisticated
OMS and Risk models as well as trading capability that can provide
firms with a competitive advantage. Sterling is poised to meet that
demand. To date, 2024 has seen substantial interest in and success
with Sterling’s approach.
Sterling’s multi-asset OMS enhances liquidity and alpha
generation in U.S. equities and options. It fosters client growth
and competitiveness by creating operational and infrastructure
efficiencies. Sterling OMS offers real-time balances and positions,
advanced margin methodologies, customizable risk controls, broad
reporting capabilities, and API connectivity, enabling seamless
trading. Advanced order queuing allows traders to place
orders at any time and receive international orders in real time
outside of U.S. trading hours.
The Risk & Margin capability is delivered across a menu of
technical alternatives, covers U.S. & International equities
and options, Fixed Income and Futures and delivers proprietary and
unique RegTech capability. This includes Risk & Margin together
in one system, and RegT and Custom House Policy Updates in real
time. Post-execution analysis is done using real-time market
data.
Said Jennifer Nayar, Sterling Trading Tech CEO: “Our overall
Asia initiative has proven to be productive YTD in 2024 and merits
this prudent investment in local business development. Both Clara
and Jason each bring with them substantial networks, local
expertise, and broad and deep knowledge of client demands. We
anticipate exponential growth as a result of their efforts and are
excited to have them on the team.”
Said Andrew Actman, Managing Director of Business Development,
at Sterling: “Our expectation that Asia was underserved in the
robust OMS and Risk and Margin models that Sterling delivers has
proven to be correct. As we look to our Asia strategy, we now have
local presence to focus on creating continued opportunities and to
service clients already onboarded.”
-ENDS-
About Sterling Trading Tech
Sterling Trading Tech (Sterling) is a leading provider of
professional trading technology solutions for the global equities,
equity options and futures markets. With over 100 clients including
leading brokers, clearing firms and prop groups in over 20
countries, Sterling provides solutions tailored to clients’ needs.
Sterling is committed to providing fast, stable technology along
with outstanding customer service. Sterling provides trading
platforms, OMS and risk products to its clients.
Media Contact:
Magdalena Mayer magdalena.mayer@sterlingtradingtech.com (312)
346-9600
Media Contact:
Magdalena Mayer
magdalena.mayer@sterlingtradingtech.com
(312) 346-9600