To-Increase Becomes STAEDEAN: Rebranding to Revolutionize Software Delivery with Microsoft AI
July 11 2024 - 3:00AM
To-Increase, a leading global SaaS provider for Microsoft Dynamics
365 business applications, is proud to announce its rebranding to
STAEDEAN (pronounced: STAY-DEE-en). This strategic move follows the
acquisition of AX for Pharma in April 2023 and reflects the
company's unwavering commitment to innovation and superior customer
service.
The rebranding to STAEDEAN marks a significant
milestone in the company's journey, heralding a new era of growth
and technological advancement. Central to this transformation is
the integration of advanced Microsoft AI technologies that will
revolutionize product development. With these enhancements,
STAEDEAN aims to cut software implementation times by as much as
50% and deliver 25% more value to clients, making its suite of
applications the most significant competitive advantage for
customers.
"Rebranding to STAEDEAN is more than just a name
change; it's a pledge to our customers and partners," said Luciano
Cunha, CEO of STAEDEAN. "Our new identity symbolizes our commitment
to harnessing the power of AI to create intelligent solutions that
drive efficiency and growth at scale. As one of the leading ISVs in
the Microsoft global ecosystem, we are poised to redefine market
expectations and deliver unparalleled value."
The comprehensive rebranding effort includes a
new typographic logo and user-focused websites that integrate
existing brands into a cohesive, authoritative voice and culture.
This new branding strategy reflects STAEDEAN's modernized identity
and underscores its dedication to delivering transformative digital
solutions.
"We are excited about this new chapter in
STAEDEAN's evolution," commented George Brown, CMO of STAEDEAN.
"Our transition to the STAEDEAN brand, complemented by AI-driven
product innovations, will significantly enhance the value of our
offerings. This rebranding reaffirms our commitment to providing
cutting-edge solutions embedded within the Microsoft
ecosystem."
STAEDEAN's updated product positioning offers
solution packages across equipment rental, life sciences, and
manufacturing industries, and data solutions for various sectors.
This revamp simplifies the selection process for customers,
ensuring they easily find the best possible solutions to their
complex business challenges.
"With our new brand and specialized websites, we
are streamlining access to our offerings, empowering customers to
pinpoint solutions that align with their unique needs," added
George Brown. "This strategic evolution enriches our customer
experience and reinforces our role as a trusted partner in their
digital transformation journey."
Sameer Verma, GM, Head of Products for Dynamics
365 AI ERP at Microsoft, expressed his enthusiasm for the
rebranding: “STAEDEAN’s rebranding marks an exciting chapter in our
collaboration. By leveraging Microsoft AI technology within its
embedded solutions, STAEDEAN has meticulously identified areas for
improvement in the implementation process, resulting in faster and
more efficient solutions. This enhanced collaboration around AI
enables both companies to accelerate learning and technological
advancements. The new brand provides a robust platform for ongoing
AI-driven product development, and demonstrates how Microsoft
AI technologies are innovative and transformative in software
development and delivery. In a cloud-first, AI-driven technology
world, STAEDEAN ensures that its clients remain at the forefront of
innovation, continuously benefiting from the latest
advancements.
With over 2200 customers globally, 250 dedicated
professionals, a presence in 45 countries, 15 years in the
Microsoft Dynamics Inner Circle, and a remarkable customer
satisfaction score of 94%, STAEDEAN is poised to expand its
influence. The new brand promises to address regional challenges
and support customers as they pursue globalization.
About STAEDEAN
At STAEDEAN, we are dedicated to transforming
business operations through our innovative ERP solutions embedded
within the Microsoft ecosystem. Specializing in the rental, life
sciences, and manufacturing industries, and with an employee base
of over 250, we deliver functionality to meet industry-specific
needs and resolve complex challenges. Our data solutions enhance
integration, migration, governance, security, and analytics,
providing a solid foundation for organizations across various
sectors.
By partnering with STAEDEAN, you gain access to
intelligent, transformative solutions that drive efficiency,
compliance, and growth, ensuring operational excellence and
competitive advantage.
For more information on STAEDEAN, please visit
www.staedean.com
- To-Increase Becomes Staedean
Name: George Brown
Email: marketing@staedean.com
Job Title: Chief Marketing Officer