"United for global expansion beyond borders
and sectors."
- MiL.k partnered with AirAsia rewards for global marketing
collaboration and web3 exclusive events on The
Sandbox.
- Plans to introduce MiL.k to global users through AirAsia
rewards, a travel loyalty program with over 33 million members
globally, and The Sandbox, one of the most representative metaverse
platforms in the world.
- MiL.k will continuously discover its use cases satisfying
both partners and users through the differentiated marketing
activities.
KUALA LUMPUR, Malaysia,
July 11, 2024 /PRNewswire/ -- For
advancing the Web3 era, leaders of each industry had decided to
establish a transcendent cooperative partnership.
Milk Partners, the operating company of the blockchain based
loyalty integration platform "MiL.k", announced a global marketing
collaboration on 11th with Asean's leading travel
rewards program "AirAsia rewards" and "The Sandbox", the global
metaverse platform with over 5 million users globally.
On 20th June (Thursday), Jungmin Cho, CEO of
Milk Partners, Nicole Tan, Head of
AirAsia rewards, and George Wong,
country manager of The Sandbox Malaysia and SEA Partnerships
attended the announcement of global marketing partnership at
AirAsia MOVE office in Kuala Lumpur,
Malaysia.
Through this partnership, the three companies have committed to
actively collaborate in co-marketing initiatives, targeting global
users to participate in metaverse events and offering rewards to
those participants.
This collaboration between the three companies has been made
based on the reliability and global network of MiL.k, which has
established its presence as the innovation model in the loyalty
market, by expanding its partnership with major global
partners.
MiL.k is a blockchain based service that can exchange points or
mileage of various companies with Milk Coin. It is providing the
point exchange service by partnering with major players in Korea
such as SK OK Cashbag (SK Group's loyalty platform), Lotte L.Point (Lotte Group's loyalty platform),
CU, Megabox (Representative theater), Yanolja (No.1 OTA), Jinair
(LCC of Korean air), Dailyhotel (Premium OTA) and overseas partners
like AirAsia (Global airline) and GetPlus (loyalty coalition of
Djarum Group).
AirAsia rewards run a comprehensive loyalty platform for the
entire AirAsia group of companies to power its synergistic travel
and lifestyle businesses such as airlines, online travel agent
(OTA), logistics, aviation services, e-commerce, financial
services, and more. The rebranded travel app - AirAsia MOVE
(formerly known as AirAsia Superapp), is an all-in-one travel
platform that allows users to book flights, hotels, and plan trips
effortlessly.
The Sandbox is a metaverse platform that provides unique and
immersive blockchain experiences to users and supports them to
freely generate profits through creations. It is actively
collaborating with more than 800 major global companies, including
△Adidas △ Warner Music Group △ Gucci, etc.
Jungmin Cho, CEO of Milk Partners
said "We will provide the new marketing channels to the partners
and develop its use case to provide real benefits to users. As much
as we build more use cases, MiL.k will build great references and
it will lead MiL.k to be informed and approached to global users
easily."
Nicole Tan, Head of AirAsia
rewards, said, "In 2022, we launched a partnership between AirAsia
rewards and MiL.k, enabling members to exchange their AirAsia
points and Milk Coins. With the extended collaboration now
including The Sandbox, we expect to offer unique and innovative
member engagement initiatives in the metaverse. This demonstrates
our ongoing commitment to provide an enhanced and more satisfying
point experience to our members."
George Wong, country manager of
the Sandbox Malaysia and SEA Partnerships, said "This collaboration
is a true manifestation of the collaborative spirit in Web3. We are
extremely excited that a Malaysian and regional institution like
AirAsia rewards is being supported by someone as innovative as
MiL.k to develop truly engaging experiences in The Sandbox.
Personally, I can't wait to see what innovation this partnership
between MiL.k and AirAsia rewards would deliver and it's something
I believe will be looked forward to by fans in Southeast Asia and beyond."
On another note, MiL.k recently launched 'play CU X MiL.k', the
co-marketing activity with CU and The Sandbox, continuing its
collaboration expansion with various global partners.
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