BEIJING, July 11,
2024 /CNW/ -- Shanghai Fashion Week ranked fifth
among the eight global major fashion weeks in 2023, leading the
trends of global fashion industry and showcasing oriental
aesthetics to world audiences with its global influence, according
to the Global Fashion Industry Index-Fashion Week Vitality Index
Report 2023 released in Shanghai
on July 6.
In 2023, Paris and Milan
Fashion Weeks still ranked first and second with a significant
advantage, followed closely by New
York and London Fashion Weeks. Shanghai Fashion Week and
China International Fashion Week run after them, while Tokyo and Seoul Fashion Weeks ranked behind,
says the report.
Statistics show that in 2023, the number of brands participating
in Shanghai Fashion Week and China International Fashion Week
increased by 36.6 percent and 61.4 percent year on year
respectively, demonstrating the appeal of China's new generation of designers.
In the three indicators of online media, online search and
social media channels, Shanghai Fashion Week ranked fourth, fourth
and third respectively. Leveraging short video platforms and social
media, Shanghai Fashion Week's online live-streaming rooms provided
designers with a platform for display.
In 2023, among the eight major fashion weeks, Shanghai, China International, and Paris
Fashion Weeks had the highest number of designers, accounting for
38.2 percent, 20.6 percent, and 19.0 percent respectively, which
far exceeded other fashion weeks.
Under the trend of brand growth and consumer aesthetic
preferences, a large number of independent designer brands have
emerged in China, and more and
more designers will start their own businesses in the future.
The report shows that with the global surge of artificial
intelligence generated content (AIGC), it has been widely applied
in new product launches, product design and promotion event of
fashion industry.
The report suggests that Shanghai create diversified interactive
fashion market such as pop-up stores and creative workshops for the
public, and roll out more products and services with good
quality.
In 2018, China Economic Information Service (CEIS) built an
evaluation system for global fashion industry. The system
quantifies the vitality value of the world's eight sample fashion
weeks from three dimensions including element aggregation, media
communication, and industry impact.
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