Along with a fresh look and feel, Indiegogo rolls out new
product features including consumer insights, pre-crowdfunding
reservations, pay-over-time, volume-based discounts, gifting, and
lower fees for Innovators. IndieShop, a new e-commerce offering,
attracts customers who desire the coolest new products and
introduces them to the crowdfunding ecosystem.
SAN
FRANCISCO, July 11, 2024 /PRNewswire/ -- Indiegogo,
the crowdfunding platform that unites innovators with early
supporters, today announced new offerings that give significantly
more support to innovators and creatives as they bring their ideas
from concept to scale. Today's news also includes the launch of
IndieShop, an online shopping destination where people can purchase
formerly crowdfunded, cutting-edge products available
immediately.
"Today is a big day for entrepreneurs, creators, tech
enthusiasts, and backers," says Becky Center, CEO of Indiegogo.
"Over the past 16 years, Indiegogo has helped nearly a million
entrepreneurs and companies build their brands, create go-to-market
strategies, engage with their communities, and extend audience
reach globally. Since I took the helm at Indiegogo two years ago,
my goal has been to not only remain the best-in-class crowdfunding
platform but to also expand our support of the innovator's journey
beyond the traditional 30 to 60 day crowdfunding campaign
cycle. Our team has been hyper-focused on building out new
products and features to bring the Indiegogo community the enhanced
offerings we are announcing today, while at the same time
introducing more benefits for backers and shoppers that make
Indiegogo the destination for the latest and greatest
products, innovations, and creative endeavors."
Today's announcement introduces noteworthy offerings that
support creations, products, and businesses from the initial
concept phase all the way through to scale. Highlights include:
- Pre-Crowdfunding Offerings:
-
- Customer Insights
- Pre-Launch Reservations
- Pre-Launch Digital Services
- Crowdfunding Enhancements:
-
- Pay Over Time
- Cart Volume Discounts
- Perk Gifting
- Post-Crowdfunding, E-commerce and Retail
Distribution:
-
- Pre-order, a backer-guaranteed experience for
pre-commerce campaigns
- The launch of IndieShop, a new eCommerce
destination that features previously crowdfunded innovations now
available for purchase
- In-store Retail, a soon-to-be-announced partnership
bringing the most successful crowdfunding projects to physical
locations
- Lower platform fees, allowing for more funds to be
invested into growing the business; Through the rest of the year,
Indiegogo will be offering:
-
- 4% for all Crowdfunding campaigns
- 5% for all Off platform InDemand Campaigns (transitioned from
other platforms)
"Indiegogo gives the power back to the people," continues
Center. "The Bigger and Bolder Indiegogo is designed to drive more
customers to our campaigns, while also serving to introduce the
concept of crowdfunding to a whole new audience base." Since
launching in beta this past May 2024,
IndieShop has grown to include 40+ products. The in-store retail
experience plans to include a short list of curated products, with
live unboxing in-store. For the first time, interested backers will
have the ability to try and test products from Indiegogo campaigns
in real life. The hands-on experience introduces millions of people
to products they may not otherwise have discovered and further
establishes trust in the innovator, a fundamental element of
success for crowdfunding campaigns. "We are truly excited for
the world to see what we have been building, and to introduce our
vision for the future of Crowdfunding."
For more information please visit www.indiegogo.com. Media
inquiries can be directed to Kim
Angell of Wish Public Relations at (415) 471-7272 or
380261@email4pr.com
About Indiegogo
Indiegogo is a global crowdfunding
platform that supports innovators and creators through the
full innovation journey. In its 16-year record, the company has
helped entrepreneurs raise nearly $3 billion
dollars, build their customer base, grow their company, and
establish their brand. Indiegogo's mission has remained constant:
Empower people to unite around the ideas that matter to them, and
together, bring those ideas to life. The company is headquartered
in San Francisco and has team
members located all across the world. For more information, visit
Indiegogo.com and follow us
on LinkedIn, Instagram and Facebook.
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SOURCE Indiegogo