NUMERATOR LAUNCHES LARGER PANEL AND NEW PLATFORM CAPABILITIES IN CANADA
July 11 2024 - 9:00AM
Numerator, a data and tech company serving the market research
space, has announced expanded offerings to the Canadian market,
including a larger static consumer panel, larger verified buyer
survey panel, and new platform capabilities.
Numerator’s Canadian static consumer panel has grown + 50% in
the last year, increasing from 12k to 15k in October 2023 and now
to 18k total panelists. The larger panel brings greater sample and
market visibility to consumer behavioral analysis in Canada. The
Numerator Canada expansion retains its industry-leading quality
standard of 12 consecutive months of data sharing for panelist
qualification. In reality, Numerator panelists exceed the minimum
qualifications, making 30 trips per month on average.
In addition to the static panel expansion, Numerator also
announced the Canadian Numerator Verified Buyer Survey panel of
75K+ households which directly connects market research to verified
buyers to gain more accurate insights into attitudes and opinions,
either through Numerator’s in-platform or custom research
offerings. To be included in the survey panel, a panelist must have
shared data-specific purchases within 60 days and core demographic
profile data.
Numerator has also launched its Portfolio Insights and Numerator
Dashboards in Canada. Portfolio Insights is designed to help
manufacturers understand brand performance and growth opportunities
through key analysis and reporting capabilities such as point of
entry, portfolio engagement, portfolio optimizer, and brand
radar.
Numerator Dashboards is a business intelligence solution that
helps all levels of an organization easily access and monitor panel
metrics on demand through visual snapshots with filterable charts
and tables compiled with data such as purchase metrics, consumer
demographics, product hierarchy levels, and store hierarchy
levels.
“Numerator continues to invest in Canada to better meet the
growth needs of both brands and retailers,” said Eric Belcher, CEO,
Numerator. “We are committed to launching fast, continuous
improvements of our data and platform, so our clients have access
to the insights that accurately reflect real consumer behaviors in
2024.”
About Numerator:
Numerator is a data and tech company bringing speed and scale to
market research. Numerator blends first-party data from over
1 million US households with advanced technology to provide
360-degree consumer understanding for the market research industry
that has been slow to change. Headquartered in Chicago, IL,
Numerator has 2,000 employees worldwide; 80 of the top 100 CPG
brands’ manufacturers are Numerator clients.
Bob Richter
Numerator
212-802-8588
press@numerator.com