Prime Capital Investment Advisors Unveils Comprehensive Rebranding Initiative
July 11 2024 - 9:00AM
Business Wire
Reflecting a Broader Vision Beyond Investment
Advisory Services
Prime Capital Investment Advisors today announced it will become
Prime Capital Financial in a significant rebranding that will also
impact most of its sub-brands.
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the full release here:
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Prime Capital Financial's sub-brands will
build on the Prime Capital brand by adding their service offerings
to the name. (Graphic: Business Wire)
The change to Prime Capital Financial replaces ‘Investment
Advisors’ to reflect that Prime Capital is much more than an
investment advisory firm. Prime Capital also provides financial
planning, financial wellness, retirement plan consulting, managed
account services, tax planning, estate planning, risk management,
and many other financial services.
“These efforts are about our brands telling the story of who
Prime Capital is, what our values are, and what we uniquely stand
for as an independent financial services firm,” said Glenn Spencer,
Chief Executive Officer. “It’s very important that our brands
outwardly tell the story of who we are.” The sub-brands will build
on the Prime Capital name by adding their service offerings to the
name. Thus, Prime Capital Financial will include Prime Capital
Wealth, Prime Capital Retirement, and Prime Capital Wellness.
“In conjunction with the naming conventions described above, we
spent considerable time designing the “brand mark” for our company
moving forward,” said Terra McBride, Chief Marketing Officer. “It
is equally important that our outward symbols tell the story of who
we are and what we represent.”
The new graphics are a series of small lines that make up a
greater-than symbol and a forward arrow. The lines reflect that
every individual Prime Capital Financial serves is on their own
path, and the different lengths of lines represent that everyone is
at a different place in their journey (some have even had to a turn
or more along the way). The collection of lines that are seen as
one reflects the fact that the people representing Prime Capital
Financial are a single team of uniquely talented professionals. The
greater than symbol reinforces that their clients are “greater
than” they would have been without Prime Capital Financial’s
services. Lastly, the forward arrow depicts innovation, a hallmark
of the firm since its founding.
“Collectively, our new names and our outward symbols tell the
story of who we are and what we represent as a company,” said Scott
Colangelo, Chairman.
This rebranding in no way changes the company’s mission, vision,
or business objectives. Prime Capital Financial simply believes
that the new branding is more reflective of the services it
provides and values it holds.
“In launching our new brand, we also wanted to take time to
honor all of the prior brands that make up Prime Capital Financial
today,” Spencer added. “As we have grown, we have been careful to
acquire only the finest firms in our industry. We believe it is
important to recognize and appreciate these organizations in a way
that will immortalize them. Thus, we are creating a Hall of Fame to
honor our prior brands. In the future, as we retire acquired
brands, they will all be recognized in this Hall, telling their
history and story as an organization. This will celebrate and
memorialize all the brands that are collectively represented by
Prime Capital Financial forever in the future.”
The first brands to be retired are Qualified Plan Advisors (QPA)
and Prime Capital Wealth Management. QPA is a 20-year-old brand
with significant name recognition in the retirement plan consulting
world. QPA has long provided services beyond qualified plan
consulting, offering non-qualified plan advisory services,
participant education services, financial wellness services, and
more.
“This rebranding is a tremendous opportunity for our company to
‘retell’ its story, values, culture, and mission,” Colangelo said.
“We are proud of how far we have come as an organization, and this
rebranding is a logical step in our future journey.”
Prime Capital Financial plans to transition to its new brands
over the next twelve months in a manner that is orderly and
efficient for all of its operating units and businesses.
About Prime Capital Financial
Prime Capital Financial (formerly Prime Capital Investment
Advisors) provides a client-centric team approach to full-service
financial planning, including fee-based asset management and wealth
management through its Prime Capital Wealth services. Through its
Prime Capital Retirement services, the firm also provides
retirement plan advisory services, as well as plan participant
education. Prime Capital Financial currently has 70 locations
throughout the United States, with investment advisor
representatives serving clients across the nation. Advisory
products and services offered by Investment Adviser Representatives
through Prime Capital Investment Advisors, LLC (“PCIA”), a
federally registered investment adviser. PCIA: 6201 College Blvd.,
Suite#150, Overland Park, KS 66211. PCIA doing business as Prime
Capital Financial | Wealth | Retirement | Wellness. For more
information, visit www.primefinancial.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240711160493/en/
Gregory FCA for Prime Capital Financial Kristen Barbaresi
pciapr@gregoryfca.com Phone: 507-269-4187