TUMI was also selected to design trophy cases
for three upcoming PGA TOUR & LPGA Tour events as the brand
takes its partnership with these prestigious golf organizations to
new heights
NEW
YORK, July 11, 2024 /CNW/ -- Today,
international travel and lifestyle brand TUMI announces its newest
global ambassadors, professional golfers Nelly Korda, the #1 female
golfer in the world and the reigning Chevron Championship winner,
and Ludvig Åberg, ranked #4 globally. TUMI will serve as the
exclusive luggage partner for these esteemed athletes, perfecting
their journeys both on and off the course. Following the debut of
TUMI's first-ever comprehensive golf collection, these new
partnerships highlight TUMI's ongoing expansion into the world of
sports as a trusted leader in performance, empowering top players
in their pursuit of excellence. With this announcement, Ludvig
Åberg and Nelly Korda join TUMI's prestigious global ambassador
roster including pro footballer Son
Heung-Min, acclaimed actress Ka
Young Mun, and beloved McLaren Formula 1 driver Lando Norris.
As two of the most committed and celebrated names in
golf, Korda and Åberg epitomize a relentless dedication to
performance, unwavering drive, and extraordinary results – ideals
that TUMI passionately infuses into every collection. The new
ambassadors will exclusively carry TUMI luggage and backpacks on
tour as the brand supports these players and their ambition to
perfect their game.
"I'm so excited to partner with TUMI as a global ambassador,
representing the brand on tour and off course," said Korda.
"There's a lot of synergy between TUMI as a brand and how I
approach my game – we share the same drive for perfection. It's a
partnership that truly feels like the perfect fit."
"I've been a fan of TUMI for a long time, so it's a surreal
feeling to be tapped as one of their newest global ambassadors,"
said Åberg. "It's a full-circle moment to work with a brand I so
greatly respect, and to have their support as I compete at this
high level."
In a new chapter of its partnership with the LPGA Tour and PGA
TOUR, the travel and lifestyle brand was chosen to design all-new,
custom TUMI 19 Degree Aluminum trophy cases for the highly
anticipated TOUR Championship on the PGA TOUR along with the
Solheim Cup and the CME Group Tour Championship tournaments. This
marks the first time that any brand has been given the honor of
creating trophy cases for these PGA TOUR and LPGA Tour
championships. Designed by TUMI's Creative Director Victor Sanz, the trophy cases reflect themes of
strength, confidence, aspiration, passion and ideals shared by the
brand, and the legendary players that will hold the trophy case as
a symbol of achieving the ultimate feat.
The first case will be unveiled at the TOUR Championship in
Atlanta this August, followed by
cases for the LPGA Tour's Solheim Cup in September and CME
Group Tour Championship in November. Inspired by the brand's
hallmark TUMI 19 Degree Aluminum collection, the trophy cases are
masterfully crafted with aircraft-grade aluminum, achieving a
structural bond between strength and beauty, and feature the
signature 19 Degree rib detailing and locking mechanism on the
cases' exteriors. Soft velvet lines the base and back wall of the
interiors for a luxurious hand feel, elevating the trophy cases to
TUMI's standard of quality and style. When the cases are opened,
they reveal the ultimate prize: the trophy, displayed with mirror
side panels that reflect the trophy's viewers as they dream of
themselves becoming the next champion.
"Being chosen to design the trophy cases for these iconic LPGA
Tour and PGA TOUR tournaments is an incredible honor for TUMI,
especially as we continue to support the organizations and the
players within them," said Sanz. "Millions of travelers around the
world choose TUMI to protect what they value most every day, and
we're thrilled to bring that renowned strength and design ingenuity
to protecting these trophies, which symbolize years of hard work,
dedication, and passion from top players in the sport."
To coincide with the FedExCup Playoffs, fans may see the
treasured trophy case as it travels throughout the three events.
Follow the journey of the case @TUMITravel. To learn more about
TUMI Sport's partnerships, visit TUMI.com/About. You can shop
TUMI's golf collection on TUMI.com or at your nearest TUMI store
worldwide.
About TUMI
Since 1975, TUMI has been creating
world-class business, travel, and performance luxury essentials,
designed to upgrade, uncomplicate and beautify all aspects of life
on the move. Blending flawless functionality with a spirit of
ingenuity, we're committed to empowering journeys as a lifelong
partner to movers and makers in pursuit of their passions. For more
about TUMI, visit TUMI.com.
TUMI and TUMI logo are registered trademarks of Tumi, Inc. ©
2024 Tumi, Inc.
TUMI Media Contacts
TUMI Alexandra Gillis
alexandra.gillis@tumi.com
SHADOW
Hailey Hauldren
hhauldren@weareshadow.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/tumi-introduces-lpga-tour-pro-nelly-korda-and-pga-tour-pro-ludvig-aberg-as-the-brands-first-ever-global-golf-ambassadors-302193825.html
SOURCE Tumi, Inc.