Half (52%) of U.S. adult consumers report not
having an at-home skin care routine or spending 5 minutes or less
on at-home skin care daily – Massage Envy is ready to help change
that
SCOTTSDALE, Ariz., July 11,
2024 /PRNewswire/ -- Massage Envy, a national leader
in skin care and the nation's No. 1 provider of massages in the
U.S. collectively across its franchise network, today announced new
survey findings** that uncover U.S. adult consumer skin care
perceptions and concerns. This summer, estheticians from Massage
Envy franchised locations are helping consumers address skin care
woes and enhance their skin care routines.
Key highlights from the survey findings include:
- Gen Z (18-26 years old) and young Millennial (27-34 years old)
respondents are more likely than to prioritize reducing
breakouts/acne (37%), eliminating sun damage (21%), smaller pores
(21%) and reducing redness (19%) than older Millennial/Gen X (35-54
years old) and Boomer (55+ years old) respondents **.
- Despite skin care concerns, half (52%) of U.S. adult consumers
report not having an at-home skin care routine or spending 5
minutes or less at-home on skin care daily and while over one-third
(36%) of U.S. adult consumers say sun protection is a top three
skin care priority, but only 12% of all consumers report wearing
sunscreen every day even if they do not go outside**.
"Our survey findings reveal a gap between consumers' concerns
and their actual skin care routines," said Nicole Pelishek, VP of Service, Retail, &
Supply Chain at Massage Envy Franchising. "As we approach the heat
of summer, estheticians from Massage Envy franchised locations can
help address skin care concerns and help members and guests
implement a routine that works for their individual needs,
leveraging our latest offerings and technologies."
Massage Envy has a variety of advanced skin care offerings that
can help address these concerns. In addition to customized facials
featuring award-winning brands such as Jan Marini Skin Research,
Obagi Medical and PCA SKIN®, personalized for guests' unique skin
care needs, the following Massage Envy service offerings are also
available at participating franchised locations:
- NEW Oxygenating Facial Treatment: This advanced
brightening and oxygenating treatment featuring PCA SKIN® products
will detoxify skin while infusing it with antioxidants, leaving
skin smooth, purified, and glowing. This is a great advanced
treatment option for any time your skin needs an extra boost of
radiance.
- NEW Dermaplaning: During this treatment, estheticians
use PCA SKIN products to cleanse, exfoliate and hydrate the skin.
The physical dermaplaning removes fine 'peach fuzz' hairs,
resulting in smoother-feeling skin.
- Chemical Peel: Chemical peels, featuring PCA SKIN®
products, are customized by your esthetician to help achieve your
skin goals. Visible peeling can even be limited or maximized
depending on your personal preference. This service reveals more
radiant, healthier-looking skin.
- Nourishing Light Treatment Energized by LightStim®: This
captivating sensory experience combines the application of masks
and other treatments with warm, soothing LED light therapy, hand
and arm massage, and facial massage using chilled cooling globes.
This service may also help improve the appearance of facial
wrinkles.
- Microderm Infusion: Your esthetician will utilize a
diamond-tipped wand to help remove dead skin cells. Microderm
Infusion exfoliates, removes debris, and infuses nourishing serums
simultaneously.
Guests can also choose from a variety of facial enhancements to
add to their treatment, such as the anti-aging eye treatment,
exfoliating lip/hand/foot treatments, high-frequency treatment,
neck & décolleté treatment and more.
"It is the importance of prioritizing a skin care routine
year-round," said Pelishek. "A membership at a Massage Envy
franchised location makes it easy for members and guests to come in
every four weeks for a personalized facial, timed to the ideal
timeframe for cell turnover."
Continuing its summer skin care support, Massage Envy recently
announced a $25,000 donation to help
The Skin Cancer Foundation purchase a new RV for their Destination
Healthy Skin program. The program educates the public about the
importance of skin cancer early detection and effective sun
protection and provides free skin cancer screenings.
For more information about Massage Envy's skin care service
offerings and to find a nearby Massage Envy franchise, please
visit www.massageenvy.com. Skin care services and facial
enhancements are available only at participating franchised
locations.
**The information referenced above showcases key findings of
an online survey conducted among a national sample consisting of
1,116 U.S. adults, 18 years of age and older, living in the
continental United States
completed between April 24th and April 25th,
2024, by YouGov, market research company and corporate
member of ESOMAR and adheres to the MRS code of conduct.
The sample surveyed was nationally representative based on
age, gender, race, education and region quotas per census to model
the general U.S. consumer. The margin of error is +/- 2 percentage
points and is tested for significant using a 95% confidence
level.
About Massage Envy
Massage Envy, based in Scottsdale, Arizona, is a national franchisor
and does not independently own or operate any of the Massage Envy
franchised locations nationwide. The Massage Envy franchise
network, through its franchise locations, is the leading provider
of massage services. Founded in 2002, Massage Envy has
approximately 1,000 franchise locations in 49 states that have
together delivered more than 200 million massages and skin care
services. For more information, visit www.massageenvy.com or follow
us on Instagram, X and Facebook at @MassageEnvy.
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SOURCE Massage Envy