Travel advisors, tour operators and media aim to attract
visitors to China through unique
cultural and heritage experiences.
NEW
YORK, July 11, 2024 /PRNewswire-PRWeb/ -- For
the first time since 2019, the Nanjing Municipal Bureau of
Culture and Tourism welcomed an influential group of U.S.-based
travel professionals to experience the destination and provide
insight on how to effectively attract North American audiences.
Along the way, the group shared their experiences via social media
with the campaign hashtag #FoundInNanjing.
"We were delighted to host this group of
U.S. travel professionals and showcase the rich cultural heritage
and vibrant attractions of Nanjing."
Recognized as one of the four great ancient capitals of
China, Nanjing is home to some of the country's most
significant historical sites, and it is also a sophisticated
metropolis and center of education and culture. Some of the
attractions the group experienced during their stay included
visiting UNESCO World Heritage sites like Xiaoling Tomb of the Ming
Dynasty, as well as Dr. Sun
Yat-sen's Mausoleum, The Presidential Palace and the 600+
year-old Nanjing City Wall. The group also took part in immersive
educational activities reflective of travelers' current interests
including a calligraphy lesson and tea ceremony at the city's
oldest tea house; learning about the traditional craftsmanship of
Yunjin Brocade, a UNESCO-designated intangible cultural heritage,
at Nanjing Brocade Museum; and visited Jinling Traditional Town,
Nanjing's newest attraction, for a
photo shoot in Han Dynasty-era attire. Nanjing's culinary heritage was woven
throughout the itinerary with samplings of local delicacies like
Nanjing salted duck, plum blossom
cakes and pan-fried dumplings.
With consumer trends showing continued interest in
off-the-beaten path destinations, trip participants felt
Nanjing held considerable promise
in the North American market. "The history and culture were at the
forefront, and each of the culinary experiences was fantastic. I
believe that the Nanjing
experience is well-aligned with the expectations of a North
American traveler," said Debra
Brown, CEO and owner of Smartbird World Travel in
Atlanta. She also shared insight
on her recommendation that travelers book through a trusted travel
professional. "Having a tour guide was an indispensable aspect of
our trip. It would be impossible to understand the significance of
Nanjing's history, culture, art
and food without the experienced guide providing the relevance from
a holistic perspective," said Brown.
Summer Li, Director of Foreign
Exchange and Cooperation Division for the Nanjing Municipal Bureau
of Culture and Tourism stated: "We were delighted to host this
group of U.S. travel professionals and showcase the rich cultural
heritage and vibrant attractions of Nanjing. As more North American travelers plan
their bucket list trips to China,
we encourage them to consider our city – one of China's four great ancient capitals."
For a look at where the participants visited during their trip
to Nanjing, follow the
destination's official account here.
About Nanjing
Nanjing, the capital of
Jiangsu Province, is situated in
the Yangtze River Delta area 190 miles northwest of Shanghai. Recognized as one of the four great
ancient capitals of China,
Nanjing has served as the capital
city of 10 Chinese dynasties and regimes for a total of more than
1,800 years. A sophisticated metropolis and a modern center of
history, education, and culture, Nanjing is home to some of the country's most
significant historical attractions such as the Xiaoling Tomb of the
Ming Dynasty, a UNESCO World Heritage Site; Dr. Sun Yat-sen's Mausoleum; The Presidential
Palace; and a City Wall that dates back more than 600 years.
Popular attractions also include China's oldest public library and one of the
country's first museums, the Nanjing Museum.
Nanjing is accessible from
major North American cities via the Shanghai Pudong International
Airport (PVG), which is located a 90-minute ride via bullet train
or three hours by car. Three train stations – Nanjing Railway
Station, Nanjing South Railway Station, and Nanjing West Railway
Station – connect Nanjing to all
of China's major cities. For more
information on Nanjing, visit
www.gotonanjing.com or follow the destination on Instagram,
Facebook, Twitter or YouTube at @GoToNanjing.
Media Contact
Kathleen Leslie, Nanjing Tourism,
1 949-999-9428, kleslie@ptgconsulting.com,
https://gotonanjing.com/
View original
content:https://www.prweb.com/releases/nanjing-municipal-bureau-of-culture-and-tourism-welcomes-north-american-travel-professionals-302193266.html
SOURCE Nanjing Tourism