Get Ready to Glow: Avocados From Mexico Launch Vibrant Packaging in Quebec and the Maritimes
July 11 2024 - 9:15AM
Avocados From Mexico is excited to announce the launch of its
brand-new packaging, hitting the shelves this month in more than
300 supermarkets across Quebec and the Maritime provinces. This
exclusive partnership with Sobeys (including the IGA, Marchés
Tradition, Bonichoix, and other banner brands) brings a fresh look
to the fruit aisle with a colourful package featuring the new
avoglow colour, officially developed by Pantone.
The innovative look of Avocados From Mexico
packaging not only showcase the brand’s vibrant Avoglow hue, but it
also serves as an educational resource for consumers. Each bag
features tips and tricks for preserving avocados and accelerating
their ripening process, as well as a QR code that leads to recipe
inspiration. This initiative aims to help buyers overcome the
challenges they may face when selecting, preparing, and cooking
avocados.
From Pit to Plate: the Art of
Avocado
A recent study has shown that over 37% of people
refrain from buying avocados because they are not familiar with the
fruit and how to incorporate it into their daily life. The new
packaging acts as a guide, helping people to better understand
avocados and the many ways it can be eaten.
The versatility of avocados is highlighted in
the suggested recipes, which encourages customers to explore the
different ways to enjoy them. Whether you’re making a classic
guacamole, adding slices to a salad, or creating a delicious
avocado dessert, Avocados From Mexico aims to inspire and promote a
healthy lifestyle by providing shoppers with the information they
need to get the most out of this versatile and nutritious
fruit.
A Fruitful Partnership
"Avocados From Mexico is dedicated to supporting
innovative in-store initiatives aimed at enhancing the customer
experience and introducing consumers to new ways of enjoying
avocados. We thank Sobeys for their commitment to elevating
consumer experiences by exclusively displaying our bags,
exemplifying their dedication to providing exceptional offerings,"
mentions Miguel Barcenas, Head of Marketing for Avocados From
Mexico international markets.
Both brands, being leaders in their respective
industries, found the collaboration mutually beneficial and
compelling. The commitment at Sobey’s to providing premium quality
produce to their customers aligns perfectly with the high standards
and regulations of Avocados From Mexico, as set by the USDA (United
States Department of Agriculture). The new colourful packaging
makes it easier than ever to trace the quality of these fruits.
Look for the new avoglow packaging in a Sobeys
store near you and discover the tips and tricks to unlock the full
potential of avocados!
ABOUT AVOCADOS FROM MEXICO
Avocados From Mexico exemplifies the positivity
and dynamism attributed to avocados. Throughout the growing,
packing and distribution processes, the brand stays loyal to its
goal of offering good food that will be happily enjoyed in good
company. Mexicanity is the emotion and energy associated with
making guacamole and other delicious recipes. It's also the parties
and special occasions that bring family and friends together in the
spirit of celebration, sharing and joy.
Find avocado inspiration and recipes here:
https://avocadosfrommexico.ca FB | IG | TIKTOK
For more information, visuals and interview
requests:
Agence Hopscotch Canada - Chloe Touchette, Public Relations
& Content Manager Ctouchette@sopexa.com514-238-1531
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/e5c45124-4690-4c0b-ac30-16a1798feb5e