Pixalate Unveils Connected TV (CTV) Sell-Side Platform (SSP) Brand Safety Risk Rankings: 77% of Global Open Programmatic Ads Sold by PulsePoint on Roku Apps Are ‘High’ Risk; FreeWheel Tops Amazon Fire TV With 76% ‘High’ Risk Ads
July 11 2024 - 9:40AM
Pixalate, the global market-leading ad-fraud protection, privacy,
and compliance analytics platform for Connected TV (CTV) and Mobile
Advertising, today released its first Q1 2024 Sell-Side Platform
(SSP) Brand Safety Risk Ranking Reports for Roku and Amazon Fire
TV. These reports provide a comparative analysis of sell-side
platforms’ brand safety risk levels based on open programmatic ad
traffic and CTV app coverage. Pixalate's data science team
analyzed programmatic advertising activity across 6k+ CTV apps and
3+ billion global open programmatic advertising impressions in Q1
2024 to compile this research.The reports are an analysis of
Sell-Side Platforms (SSPs) that sell ads on the highest share of
CTV apps - on the Roku and Amazon Fire TV app stores, respectively
- that are rated by Pixalate as “high” risk for brand safety. The
reports also rank SSPs based on the percentage of open programmatic
ads sold on apps marked as “high,” “medium,” and “low” for brand
safety risk.
Pixalate assesses brand safety risk based on both the
description of the app and the in-app content to assign a risk
rating of high, medium, or low at an app level. Visit the Pixalate
Knowledge Base to learn more about Pixalate’s brand safety risk
ratings.
Roku: Top SSPs by Share of Open Programmatic Ad Traffic
with 'High' Brand Safety Risk (Q1 2024)
1. PulsePoint (77%)2. Connatix (76%)3. Admixer (70%)
Download the full report to see the top 10.
Roku: Top SSPs by Share of Apps with 'High' Brand Safety
Risk (Q1 2024)
1. Admixer (46%)2. MetaX (40%)3. MobileFuse LLC (33%)
Download the full report to see the top 10.
Amazon Fire TV: Top SSPs by Share of Open Programmatic
Ad Traffic with 'High' Brand Safety Risk (Q1 2024)
1. FreeWheel (76%)2. cadent.tv (66%)3. Nexxen (63%)
Download the full report to see the top 10.
Amazon Fire TV: Top SSPs by Share of Apps with 'High'
Brand Safety Risk (Q1 2024)
1. Index Exchange (58%)2. Sovrn (37%)3. OpenX (34%)
Download the full report to see the top 10.
“With so many different CTV apps, it can be challenging to
monitor for brand safety in the open programmatic ad supply chain,”
said Hawn Smith, Ad Fraud Product Manager. “These reports assist
buyers in their efforts to protect brands by providing more
transparency into the reputational risks they face across CTV apps
and content, giving them deeper insights and more control over
where their ad placements appear. ”
About PixalatePixalate is a global platform
specializing in privacy compliance, ad fraud prevention, and
digital ad supply chain data intelligence. Founded in 2012,
Pixalate is trusted by regulators, data researchers, advertisers,
publishers, ad tech platforms, and financial analysts across the
Connected TV (CTV), mobile app, and website ecosystems. Pixalate is
accredited by the MRC for the detection and filtration of
Sophisticated Invalid Traffic (SIVT).
pixalate.comDisclaimerThe content of this press
release, and the CTV Sell-Side Platform Brand Safety Risk Reports
(the “Reports”), reflect Pixalate’s opinions with respect to the
factors that Pixalate believes can be useful to the digital media
industry. Any data shared is grounded in Pixalate’s proprietary
technology and analytics, which Pixalate is continuously evaluating
and updating. Any references to outside sources should not be
construed as endorsements. Pixalate’s opinions are just that,
opinions, which means that they are neither facts nor guarantees.
Pixalate is sharing this data not to impugn the standing or
reputation of any entity, person or app, but, instead, to report
findings and trends pertaining to the time period studied.
Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com